Issue-233 *Normative:* Data retained by a party for permitted uses MUST be [replace "limited" with minimized] to the data reasonably necessary for such permitted uses. Such data MUST NOT be retained any longer than is [replace proporationate with proportionate] and reasonably necessary for such permitted uses. *Justification:* The term “limit” suggests a hard boundary whereas “minimize” suggests a more flexible boundary that can be lowered as appropriate to provide privacy gains. In other words these terms operate in different directions. Limit is a cap and minimize provides pressure to decrease, which is better for privacy gains. -- *Jack L. Hobaugh Jr *Network Advertising Initiative | Counsel & Senior Director of Technology 1634 Eye St. NW, Suite 750 Washington, DC 20006 P: 202-347-5341 | jack@networkadvertising.org
Received on Thursday, 17 October 2013 00:59:41 UTC