Audience measurement permitted use issue-25

Justin,

 

I notice that audience measurement is now listed as a permitted use in the
TPC and I thought that this had not been agreed. I would like to make sure
that the option to remove it as a permitted use is still available to us
after tomorrow, as this was the accepted position before now.

 

There is already the option of using OOBC or UGE to allow a consenting panel
and IMO not enough of a case has been made for unlimited use of unique ids
for this purpose even when users have explicitly indicated they do want to
be tracked.

 

Mike