- From: Rigo Wenning <rigo@w3.org>
- Date: Wed, 06 Jun 2012 20:32:54 +0200
- To: Ninja Marnau <nmarnau@datenschutzzentrum.de>
- Cc: public-tracking@w3.org
Ninja, On Wednesday 06 June 2012 17:28:48 Ninja Marnau wrote: > Rigo, I do not see where I state that ad hoc advertisement in > general is illegal. All of these thoughts refer to tracking and > building profiles. I was talking about advertisement _Auctions_, not ad hoc advertisement. The nature of an auction is that you don't know beforehand who will take the market. This means you can't know all the third parties at the time of creation of your service, not even on the first round of request/reception of the page. > > What I ask for are two things > > 1) make the responsible entity transparent (responsible as a data > controller) - who this is depends on contracts as well as factual > control And this does NOT work with Auctions of ads. By this, you simply prohibit Auctions on ad networks. I promised to come up with a well described use case with Shane. > > 2) get prior informed consent for (cookie-based - though I would > not limit it to this) tracking How could you get a prior consent if you don't know who you're gonna interact with? What you can get is a prior consent with those who have selected the auction platform. So it will depend on the auction platform's reputation whether it will be chosen by a content provider, if that content provider exposes himself to liability for data breach by the auction platform. > > Of course, this require changes in the current ad industrie. But > so does DNT. So, what is the point you are trying to make? > A transitive consent like you are suggesting is not yet covered by > law and wont be by the proposed EU regulation. Ok, this is then a thing I have to address with the Parliament. I think this should also be a topic for the OBA roundtable. I want good privacy and good data protection, but I also want easy and viable data protection. :) Rigo
Received on Wednesday, 6 June 2012 18:33:25 UTC