Re: ACTION-174: Write up implication of origin/* exceptions in EU context

Rigo, I do not see where I state that ad hoc advertisement in general is 
illegal. All of these thoughts refer to tracking and building profiles.

What I ask for are two things

1) make the responsible entity transparent (responsible as a data 
controller) - who this is depends on contracts as well as factual control

2) get prior informed consent for (cookie-based - though I would not 
limit it to this) tracking

Of course, this require changes in the current ad industrie. But so does 
DNT. So, what is the point you are trying to make?
A transitive consent like you are suggesting is not yet covered by law 
and wont be by the proposed EU regulation.

Am 06.06.2012 17:06, schrieb Rigo Wenning:
> Ninja,
> ad hoc advertisement auctions would be impossible under the rules
> you describe here. This means the DPAs consider a multi-billion
> dollar industry illegal. This is exactly the kind of gap between the
> real world and the data protection system that makes things so
> difficult.
> To remedy the situation, I suggested to have transitive permissions.
> The price to pay is that the first data controller using the
> transitive permission to hand data to sub-data controllers would be
> liable for his/her choice.
> To complete ACTION-174, I would like you to also inquire about the
> possibility that such a system of transitive permissions is
> acceptable. Can you ask back inside the DPA system?
> Rigo
> On Wednesday 06 June 2012 15:20:45 Ninja Marnau wrote:
>> There has been a long discussion on the explicit/explicit
>> exception pairs. It kind of bogged down some weeks ago.
>> I want to further motivate that we keep at least the option of a
>> non-"*" exception in the spec. I will list the reasons that I
>> already mentioned in DC but did not write down. Some of these
>> arguments were already made in the related discussions referred
>> below.
>> 1) Liability:
>> A site-wide exception requested by the provider can be translated
>> to (I am quoting Ian here): "I ask you to trust me to pick
>> reputable third parties."
>> The issue here is that this blanket exception request creates
>> under several legislations an (additional) unintentional
>> liability of the first party for its third parties. Although
>> under the EU Directive 95/46 the first party (data controller)
>> already is responsible for its data processors' behaviour, it is
>> generally not responsible for third parties who are data
>> controllers themselves. Outside the EU there may be no liability
>> for third parties without site-wide exceptions in the beginning.
>> But this changes when the first party steps up and asks the user
>> to trust its choice of third parties without giving further
>> information on who will be responsible. If a (to the user
>> unknown) third party misuses the data, the user may sue the first
>> party (if she can track the misuse back to a specific first
>> party), which then may have to prove to chose and control its
>> third parties with special diligence ("reputable" for sure is not
>> sufficient in Germany at least).
>> 2)Informed consent:
>> Consent may be site wide, but to be considered "informed", the
>> user must be able to gain knowledge about the third parties that
>> are considered data controllers (collect and process data on
>> their own behalf). These data controllers are legally responsible
>> in the EU. Therefore, the user needs to be able to determine who
>> they are (even outside the EU this is of importance for reasons
>> of litigation, objection, etc.) If we want the exceptions to at
>> least partly work as an opt-in according to the ePrivacy
>> Directive (only for third parties) transparency is necessary,
>> granularity in choice would be the most convinient way to
>> implement this in the DNT recommendation imho.
>> I went through all of these related threads. I apologise if I
>> missed some arguments.
>> Action 172: Write up more detailed list of use cases for
>> origin/origin exceptions
>> The discussion thread on "explicit-explicit exception pairs"
>> tml
>> ISSUE-129: User-granted Exceptions a) Site-wide Exceptions
>> (mysite, any-third party)
>> ISSUE-147: Transporting Consent via the Exception / DNT mechanisms
>> Ninja


Ninja Marnau
mail: -
Telefon: +49 431/988-1285, Fax +49 431/988-1223
Unabhaengiges Landeszentrum fuer Datenschutz Schleswig-Holstein
Independent Centre for Privacy Protection Schleswig-Holstein

Received on Wednesday, 6 June 2012 15:27:26 UTC