RE: Fate-sharing for ad behavioral targeting and other forms of personalization (ISSUE-36)

Then I would suggest state just that then:

"The standard does not single out behavioral advertising for special treatment."

-----Original Message-----
From: Jonathan Mayer [mailto:jmayer@stanford.edu] 
Sent: Thursday, January 26, 2012 3:54 PM
To: JC Cannon
Cc: Shane Wiley; public-tracking@w3.org (public-tracking@w3.org)
Subject: Re: Fate-sharing for ad behavioral targeting and other forms of personalization (ISSUE-36)

This text is not intended to prohibit or allow anything.  It only clarifies that the standard does not single out behavioral advertising for any special treatment.

On Jan 26, 2012, at 3:44 PM, JC Cannon wrote:

> I agree with Shane. Personalization based on demographics or organizational membership could also be permitted.
> 
> JC
> 
> -----Original Message-----
> From: Shane Wiley [mailto:wileys@yahoo-inc.com] 
> Sent: Thursday, January 26, 2012 6:27 AM
> To: Jonathan Mayer
> Cc: public-tracking@w3.org (public-tracking@w3.org)
> Subject: RE: Fate-sharing for ad behavioral targeting and other forms of personalization (ISSUE-36)
> 
> I disagree with a general prohibition on any personalization based on DNT which the current text would suggest.  For example, geo-location or context.
> 
> -----Original Message-----
> From: Jonathan Mayer [mailto:jmayer@stanford.edu] 
> Sent: Thursday, January 26, 2012 3:24 PM
> To: Shane Wiley
> Cc: public-tracking@w3.org (public-tracking@w3.org)
> Subject: Re: Fate-sharing for ad behavioral targeting and other forms of personalization (ISSUE-36)
> 
> We haven't defined tracking in the document, and I see no reason to add a dependency here.
> 
> On Jan 26, 2012, at 3:21 PM, Shane Wiley wrote:
> 
>> Friendly amendment:
>> 
>> "This standard does not differentiate between personalization for advertisement targeting and other uses of personalization based on tracking."
>> 
>> -----Original Message-----
>> From: Jonathan Mayer [mailto:jmayer@stanford.edu] 
>> Sent: Thursday, January 26, 2012 3:13 PM
>> To: public-tracking@w3.org (public-tracking@w3.org)
>> Subject: Fate-sharing for ad behavioral targeting and other forms of personalization (ISSUE-36)
>> 
>> Proposed text:
>> 
>> "This standard does not differentiate between personalization for advertisement targeting and other uses of personalization."
>> 
>> And making this issue CLOSED.
>> 
>> 
>> 
> 
> 
> 
>

Received on Thursday, 26 January 2012 15:00:36 UTC