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RE: Social Network Usage Stats by Country

From: Christine Perey <cperey@perey.com>
Date: Fri, 3 Jul 2009 17:11:20 +0200
To: 'Sören Preibusch' <Soren.Preibusch@cl.cam.ac.uk>, "'Melvin Carvalho'" <melvincarvalho@gmail.com>
Cc: <public-xg-socialweb@w3.org>
Message-ID: <8C07067AB4AF4CB2A9E778BFCEF7D60A@T60>
This subject (of social network metrics) is one which I believe is extremely
important to the industry (and to analysts who try to measure and forecast
growth and patterns). 

In my opinion, it should be the topic of a section of the SWXG report. 

I propose that the following questions (and our discussion arising from
them) become part of the Business topic (perhaps or perhaps not the output
of a "true" SWXG Task Force):

1. What are the appropriate metrics for a community or social network? 
    A few posts back I believe it was Soren who made the same point I did
about Alexa and page views as a metric. We should explain the pros and cons
of this metric clearly. 
    Is the number of minutes appropriate measure? Is the average number of
pages per visitor? 
    Is the number of log-ins per day (another measure of attention)? 
    Is, as suggested below, the proportion of the country's population a
relevant number?

    What about the number of active monthlies? What about the absolute
number of all IDs/user registrations (which is definitely NOT THE SAME thing
as the number of unique people!!)

    Many of the communities I work with are much more interested with their
growth rate. 

2. Some user-centric metrics: 
    How many friends does a person in this community usually have?  Can this
be used to define profiles of categories of users? 
    How many are people with whom a regular dialog is maintained? 
    How many messages are sent out (daily, monthly) by the average user on
this services?

3. What are the best (recommended) methods for capturing (in a standard and
consistent fashion) the metrics?

Christine 
 

> -----Original Message-----
> From: public-xg-socialweb-request@w3.org 
> [mailto:public-xg-socialweb-request@w3.org] On Behalf Of 
> Sören Preibusch
> Sent: Friday, July 03, 2009 3:24 PM
> To: Melvin Carvalho
> Cc: public-xg-socialweb@w3.org
> Subject: Re: Social Network Usage Stats by Country
> 
> I think this report uses inappropriate metrics to ascertain 
> the reach of of SN platforms. The really interesting question 
> is: per country, which proportion of the population is member 
> of a common online social network.
> 
> Sören
> 
> On Jul 2 2009, Melvin Carvalho wrote:
> 
> >         Top 20 Highest Engagement Social Networking Country
> >         Audiences
> >         Ranked by Average Hours per Visitor*
> >         May 2009
> >         Total Worldwide, Age 15+ - Home & Work Locations
> >         Source: comScore World Metrix
> >
> >
> >        Country         Average Hours     Average Pages
> >                           per Visitor      per Visitor
> >    World-Wide                      3.7               525
> >    Russia                          6.6             1,307
> >    Brazil                          6.3             1,220
> >    Canada                          5.6               649
> >    Puerto Rico                     5.3               587
> >    Spain                           5.3               968
> >    Finland                         4.7               919
> >    United Kingdom                  4.6               487
> >    Germany                         4.5               793
> >    United States                   4.2               477
> >    Colombia                        4.1               473
> >    Mexico                          4.0               488
> >    Chile                           4.0               418
> >    Ireland                         3.8               462
> >    Turkey                          3.7               427
> >    Venezuela                       3.7               454
> >    France                          3.6               526
> >    Australia                       3.4               374
> >    New Zealand                     3.4               386
> >    Switzerland                     3.2               430
> >    Italy                           3.2               399
> >
> >    * Excludes traffic from public computers such as Internet
> >      cafes or access from mobile phones or PDAs.
> >
> > 
> http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=ind_focus.s
> > tory&STORY=/www/story/07-02-2009/0005054011&EDATE=
> >
> >
> 
> 
> 
> 
> 
Received on Friday, 3 July 2009 15:12:08 UTC

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