- From: Christine Perey <cperey@perey.com>
- Date: Fri, 3 Jul 2009 17:11:20 +0200
- To: 'Sören Preibusch' <Soren.Preibusch@cl.cam.ac.uk>, "'Melvin Carvalho'" <melvincarvalho@gmail.com>
- Cc: <public-xg-socialweb@w3.org>
This subject (of social network metrics) is one which I believe is extremely
important to the industry (and to analysts who try to measure and forecast
growth and patterns).
In my opinion, it should be the topic of a section of the SWXG report.
I propose that the following questions (and our discussion arising from
them) become part of the Business topic (perhaps or perhaps not the output
of a "true" SWXG Task Force):
1. What are the appropriate metrics for a community or social network?
A few posts back I believe it was Soren who made the same point I did
about Alexa and page views as a metric. We should explain the pros and cons
of this metric clearly.
Is the number of minutes appropriate measure? Is the average number of
pages per visitor?
Is the number of log-ins per day (another measure of attention)?
Is, as suggested below, the proportion of the country's population a
relevant number?
What about the number of active monthlies? What about the absolute
number of all IDs/user registrations (which is definitely NOT THE SAME thing
as the number of unique people!!)
Many of the communities I work with are much more interested with their
growth rate.
2. Some user-centric metrics:
How many friends does a person in this community usually have? Can this
be used to define profiles of categories of users?
How many are people with whom a regular dialog is maintained?
How many messages are sent out (daily, monthly) by the average user on
this services?
3. What are the best (recommended) methods for capturing (in a standard and
consistent fashion) the metrics?
Christine
> -----Original Message-----
> From: public-xg-socialweb-request@w3.org
> [mailto:public-xg-socialweb-request@w3.org] On Behalf Of
> Sören Preibusch
> Sent: Friday, July 03, 2009 3:24 PM
> To: Melvin Carvalho
> Cc: public-xg-socialweb@w3.org
> Subject: Re: Social Network Usage Stats by Country
>
> I think this report uses inappropriate metrics to ascertain
> the reach of of SN platforms. The really interesting question
> is: per country, which proportion of the population is member
> of a common online social network.
>
> Sören
>
> On Jul 2 2009, Melvin Carvalho wrote:
>
> > Top 20 Highest Engagement Social Networking Country
> > Audiences
> > Ranked by Average Hours per Visitor*
> > May 2009
> > Total Worldwide, Age 15+ - Home & Work Locations
> > Source: comScore World Metrix
> >
> >
> > Country Average Hours Average Pages
> > per Visitor per Visitor
> > World-Wide 3.7 525
> > Russia 6.6 1,307
> > Brazil 6.3 1,220
> > Canada 5.6 649
> > Puerto Rico 5.3 587
> > Spain 5.3 968
> > Finland 4.7 919
> > United Kingdom 4.6 487
> > Germany 4.5 793
> > United States 4.2 477
> > Colombia 4.1 473
> > Mexico 4.0 488
> > Chile 4.0 418
> > Ireland 3.8 462
> > Turkey 3.7 427
> > Venezuela 3.7 454
> > France 3.6 526
> > Australia 3.4 374
> > New Zealand 3.4 386
> > Switzerland 3.2 430
> > Italy 3.2 399
> >
> > * Excludes traffic from public computers such as Internet
> > cafes or access from mobile phones or PDAs.
> >
> >
> http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=ind_focus.s
> > tory&STORY=/www/story/07-02-2009/0005054011&EDATE=
> >
> >
>
>
>
>
>
Received on Friday, 3 July 2009 15:12:08 UTC