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Re: Social Network Usage Stats by Country

From: Rob H Warren <warren@gorgon.cs.uwaterloo.ca>
Date: Fri, 3 Jul 2009 09:53:51 -0400
Cc: public-xg-socialweb@w3.org
Message-Id: <C586C35F-E701-4D9D-A194-C484C41949D6@torres.cscf.uwaterloo.ca>
To: Sören Preibusch <Soren.Preibusch@cl.cam.ac.uk>
Sören,

Ran these numbers from an old paper of mine [1] along with some  
Wikipedia [2] data; not a great sample as LiveJournal is N/A centric,  
but it is a start:

Country	| Percentage of total population
US		| 0.97
Russia	| 0.18
Canada	| 0.69
UK		| 0.31
Australia| 0.41
Philippines| 0.03
Germany| 0.04
Ukraine	| 0.06

best,
rhw
[1]  http://www.dbdump.org/~warren/publications/publications_bib.html#mackinnon 
:uw:sna06
[2] http://en.wikipedia.org/wiki/List_of_countries_by_population
[3] http://www.livejournal.com/

On 3-Jul-09, at 9:24 AM, Sören Preibusch wrote:

> I think this report uses inappropriate metrics to ascertain the  
> reach of of SN platforms. The really interesting question is: per  
> country, which proportion of the population is member of a common  
> online social network.
>
> Sören
>
> On Jul 2 2009, Melvin Carvalho wrote:
>
>>        Top 20 Highest Engagement Social Networking Country
>>        Audiences
>>        Ranked by Average Hours per Visitor*
>>        May 2009
>>        Total Worldwide, Age 15+ - Home & Work Locations
>>        Source: comScore World Metrix
>>
>>
>>       Country         Average Hours     Average Pages
>>                          per Visitor      per Visitor
>>   World-Wide                      3.7               525
>>   Russia                          6.6             1,307
>>   Brazil                          6.3             1,220
>>   Canada                          5.6               649
>>   Puerto Rico                     5.3               587
>>   Spain                           5.3               968
>>   Finland                         4.7               919
>>   United Kingdom                  4.6               487
>>   Germany                         4.5               793
>>   United States                   4.2               477
>>   Colombia                        4.1               473
>>   Mexico                          4.0               488
>>   Chile                           4.0               418
>>   Ireland                         3.8               462
>>   Turkey                          3.7               427
>>   Venezuela                       3.7               454
>>   France                          3.6               526
>>   Australia                       3.4               374
>>   New Zealand                     3.4               386
>>   Switzerland                     3.2               430
>>   Italy                           3.2               399
>>
>>   * Excludes traffic from public computers such as Internet
>>     cafes or access from mobile phones or PDAs.
>>
>> http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=ind_focus.story&STORY=/www/story/07-02-2009/0005054011&EDATE=
>>
>>
>
>
>
Received on Sunday, 5 July 2009 20:44:10 UTC

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