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Re: Social Network Usage Stats by Country

From: Sören Preibusch <Soren.Preibusch@cl.cam.ac.uk>
Date: 03 Jul 2009 14:24:12 +0100
To: Melvin Carvalho <melvincarvalho@gmail.com>
Cc: public-xg-socialweb@w3.org
Message-ID: <Prayer.1.3.1.0907031424120.26410@hermes-2.csi.cam.ac.uk>
I think this report uses inappropriate metrics to ascertain the reach of of SN platforms. The really interesting question is: per country, which proportion of the population is member of a common online social network.

Sören

On Jul 2 2009, Melvin Carvalho wrote:

>         Top 20 Highest Engagement Social Networking Country
>         Audiences
>         Ranked by Average Hours per Visitor*
>         May 2009
>         Total Worldwide, Age 15+ - Home & Work Locations
>         Source: comScore World Metrix
>
>
>        Country         Average Hours     Average Pages
>                           per Visitor      per Visitor
>    World-Wide                      3.7               525
>    Russia                          6.6             1,307
>    Brazil                          6.3             1,220
>    Canada                          5.6               649
>    Puerto Rico                     5.3               587
>    Spain                           5.3               968
>    Finland                         4.7               919
>    United Kingdom                  4.6               487
>    Germany                         4.5               793
>    United States                   4.2               477
>    Colombia                        4.1               473
>    Mexico                          4.0               488
>    Chile                           4.0               418
>    Ireland                         3.8               462
>    Turkey                          3.7               427
>    Venezuela                       3.7               454
>    France                          3.6               526
>    Australia                       3.4               374
>    New Zealand                     3.4               386
>    Switzerland                     3.2               430
>    Italy                           3.2               399
>
>    * Excludes traffic from public computers such as Internet
>      cafes or access from mobile phones or PDAs.
>
> http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=ind_focus.story&STORY=/www/story/07-02-2009/0005054011&EDATE=
>
>
Received on Friday, 3 July 2009 13:24:47 UTC

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