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RE: Social Network Usage Stats by Country

From: Christine Perey <cperey@perey.com>
Date: Fri, 3 Jul 2009 17:11:20 +0200
To: 'Sören Preibusch' <Soren.Preibusch@cl.cam.ac.uk>, "'Rob H Warren'" <warren@gorgon.cs.uwaterloo.ca>
Cc: <public-xg-socialweb@w3.org>
Message-ID: <4773CC8BE24F4D1C9DDF53E37C45A0B5@T60>
Important to consider how much (if any) overlap there is between the two
communities compared below. 

Anyone venture to guess?

Related observation: Almost all users of social networks today have multiple
identities. 

This breaks down/varies as follows: 
 
   In some cultures/communities (Chinese QQ, Korea CyWorld) it is routine to
have and to maintain 2 or more identities on the same platform. 

   In some countries (UK, US) the average user has accounts across multiple
(many) different community services (flirting/dating service, photo
blogging/friends and family service, business networking service, classmates
service, city guide/reviews service, sports fans community, etc). 

Christine

cperey@perey.com 
mobile (Swiss): +41 79 436 68 69

 

> -----Original Message-----
> From: public-xg-socialweb-request@w3.org 
> [mailto:public-xg-socialweb-request@w3.org] On Behalf Of 
> Sören Preibusch
> Sent: Friday, July 03, 2009 4:11 PM
> To: Rob H Warren
> Cc: public-xg-socialweb@w3.org
> Subject: Re: Social Network Usage Stats by Country
> 
> so, currently, there are
> 
>   4,197,210 US citizen on LiveJournal and 306,814,000 is this 
> country's population
> 
> One may reach 1.4% of the US population through LiveJournal 
> -- but 20% through Facebook.
> 
> Sören
> 
> 
> On Jul 3 2009, Rob H Warren wrote:
> 
> >Sören,
> >
> >Ran these numbers from an old paper of mine [1] along with some 
> >Wikipedia [2] data; not a great sample as LiveJournal is N/A 
> centric, 
> >but it is a start:
> >
> >Country	| Percentage of total population
> >US		| 0.97
> >Russia	| 0.18
> >Canada	| 0.69
> >UK		| 0.31
> >Australia| 0.41
> >Philippines| 0.03
> >Germany| 0.04
> >Ukraine	| 0.06
> >
> > best, rhw [1]
> > 
> >http://www.dbdump.org/~warren/publications/publications_bib.h
> tml#mackin
> >non
> >:uw:sna06
> >[2] http://en.wikipedia.org/wiki/List_of_countries_by_population
> >[3] http://www.livejournal.com/
> >
> >On 3-Jul-09, at 9:24 AM, Sören Preibusch wrote:
> >
> >> I think this report uses inappropriate metrics to 
> ascertain the reach 
> >> of of SN platforms. The really interesting question is: 
> per country, 
> >> which proportion of the population is member of a common online 
> >> social network.
> >>
> >> Sören
> >>
> >> On Jul 2 2009, Melvin Carvalho wrote:
> >>
> >>>        Top 20 Highest Engagement Social Networking Country
> >>>        Audiences
> >>>        Ranked by Average Hours per Visitor*
> >>>        May 2009
> >>>        Total Worldwide, Age 15+ - Home & Work Locations
> >>>        Source: comScore World Metrix
> >>>
> >>>
> >>>       Country         Average Hours     Average Pages
> >>>                          per Visitor      per Visitor
> >>>   World-Wide                      3.7               525
> >>>   Russia                          6.6             1,307
> >>>   Brazil                          6.3             1,220
> >>>   Canada                          5.6               649
> >>>   Puerto Rico                     5.3               587
> >>>   Spain                           5.3               968
> >>>   Finland                         4.7               919
> >>>   United Kingdom                  4.6               487
> >>>   Germany                         4.5               793
> >>>   United States                   4.2               477
> >>>   Colombia                        4.1               473
> >>>   Mexico                          4.0               488
> >>>   Chile                           4.0               418
> >>>   Ireland                         3.8               462
> >>>   Turkey                          3.7               427
> >>>   Venezuela                       3.7               454
> >>>   France                          3.6               526
> >>>   Australia                       3.4               374
> >>>   New Zealand                     3.4               386
> >>>   Switzerland                     3.2               430
> >>>   Italy                           3.2               399
> >>>
> >>>   * Excludes traffic from public computers such as Internet
> >>>     cafes or access from mobile phones or PDAs.
> >>>
> >>>  
> >>> 
> http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=ind_focus
> >>> .story&STORY=/www/story/07-02-2009/0005054011&EDATE=
> >>>
> >>>
> >>
> >>
> >>
> >
> >
> 
> 
> 
> 
> 
Received on Friday, 3 July 2009 15:12:07 UTC

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