W3C home > Mailing lists > Public > public-vocabs@w3.org > September 2015

Re: Semantic Markup at (IT) companies - living examples

From: Bo Ferri <zazi@smiy.org>
Date: Thu, 10 Sep 2015 09:37:04 +0200
Message-ID: <20150910093704.Horde.6bacSo8H4TYuozYN59VaVav@mail.your-server.de>
To: public-vocabs@w3.org
Hi Kingsley,

also thanks a lot for the "heads up" from your side ;)

I was also looking at your website ;). You did the "trick", e.g., by  
introducing your own ontology to assign "vendors#hasVendor" or  
"products#hasFamily". This is not bad at all in general, because  
custom Semantic Markup is better then no Semantic Markup.  
Nevertheless, this is not really the "schema.org way" at this moment  
and I'm not sure how Goog et al. will interprete (and display) this  
information at their search.

So what I would like to do is having a start/landing page that briefly  
describes the company itself (by utilising appropriated Semantic  
Markup) + building a knowledge graph by shortly mention their services  
etc. + linking to the detail pages of those services (that include  
more detailed descriptions about single services). Coming back to the  
website of your company: when I parse your home/landing page with  
Goog's Structured Data Testing Tool, then I can find a description of  
your company (incl. "relatedLink"s). However no links to offers of  
this organization/corporation in the "schema.org way", i.e.  
"Corporation -> Offer -> Product", nor a "schema.org entity" (not  
schemaorg:WebPage, but schemaorg:Product) description of the service  
itself at the detail page (you also refer to entity description (in  
somehow human and machine readable way) outside of your real website).
To conclude: yes, your company has a knowledge graph that describes  
somehow your company incl. their (real) products and (broad) services.  
Nevertheless, this is not always that "schema.org compatible", i.e.,  
I'm not sure how the famous search engine vendors will interpret this  

tl;tr: I'm still looking for a living example of the "schema.org way"  
for, e.g., Corporation -> Offer -> Product (Service) -> Technology ;)



Quoting Kingsley Idehen <kidehen@openlinksw.com>:

> On 8/29/15 12:28 PM, Bo Ferri wrote:
>> Hi all,
>> (apologies for cross-posting [1] - but the question is still not
>> really answered ;) )
>> Are there any good (living) examples (real websites) available for
>> semantic markup (schema.org etc.) at (IT) company websites*? - e.g.
>> Corporation -> Offer -> Product (Service) -> Technology ("company XY
>> offers YZ services that makes use of ZA technologies (target group AB
>> benefits from these services/solutions)").
> Assuming you are looking for live examples, we do actually describe
> products, offers, and many other things using terms from the schema.org
> vocabulary, naturally [1]. Basically, I maintain a pinterest collection
> of sites I've stumbled upon that also describe various things using
> schema.org terms [2].
> Hope that helps.
> Links:
> [1] https://www.pinterest.com/pin/389561436496679543/ -- License Offer
> (click on link to go to actual page, in many of the examples)
> [2] https://www.pinterest.com/kidehen/microdata-schemaorg-related/ --
> Pinterest pin collection dedicated to Schema.org usage
> Kingsley
>> goal: create a knowledge graph (i.e. inter-related (!) knowledge base,
>> i.e., entities are connected between each other) of a company (that
>> hopefully helps customers to better find appropriated companies to
>> solve their problems/challenges)
>> Any suggestions?
>> Thanks a lot in advance.
>> Cheers,
>> Bo/T
>> *)  I was just wondering a bit, since I was looking for an IT company
>> website as model/blue print and already did some research at various
>> places and didn't really find one that leverages all
>> available/possible semantic mark up (schema.org), or am I searching
>> just wrong? ;)
>> [1] https://plus.google.com/communities/103048251221048356778
> --
> Regards,
> Kingsley Idehen
> Founder & CEO
> OpenLink Software
> Company Web: http://www.openlinksw.com
> Personal Weblog 1: http://kidehen.blogspot.com
> Personal Weblog 2: http://www.openlinksw.com/blog/~kidehen
> Twitter Profile: https://twitter.com/kidehen
> Google+ Profile: https://plus.google.com/+KingsleyIdehen/about
> LinkedIn Profile: http://www.linkedin.com/in/kidehen
> Personal WebID: http://kingsley.idehen.net/dataspace/person/kidehen#this
Received on Thursday, 10 September 2015 07:37:41 UTC

This archive was generated by hypermail 2.4.0 : Friday, 17 January 2020 17:49:41 UTC