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Re: tracking-ISSUE-222 (personalization): Personalization or customizing of content should be allowed under certain collection/use limitations [Compliance Current]

From: David Wainberg <dwainberg@appnexus.com>
Date: Fri, 4 Oct 2013 08:43:07 -0400
Message-ID: <524EB7DB.10902@appnexus.com>
To: Walter van Holst <walter.van.holst@xs4all.nl>
CC: <public-tracking@w3.org>

On 2013-10-02 11:58 AM, Walter van Holst wrote:
> On 02/10/2013 17:43, Tracking Protection Working Group Issue Tracker wrote:
>
> On product: Compliance Current
>
> Many DNT proponents have expressed the view that personalization itself is not a problem, and not the target of DNT.
> I am not sure what you mean by that. However, if a party were to base
> its customisation on coarse-grained 'buckets' and not on individual
> profiles I would be inclined to agree that this should be outside the
> scope of DNT.
>
> As always, the devil is in the details. Could you elaborate a bit
> further on this in order to allow us to imagine what you are proposing?
So, we agree that customization based on cross-site activity would be 
allowable under DNT under some conditions. The conditions I propose are 
limits on retention of users' browsing history (including for permitted 
uses) and robust transparency for data collection and use.

Best,

David
Received on Friday, 4 October 2013 12:43:33 UTC

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