In addition the proposal to have a separate opt-out mechanism undercuts the purpose of DNT. On Oct 2, 2013, at 3:43 PM, Jeffrey Chester <jeff@democraticmedia.org> wrote: > I concur. There has been insufficient evidence submitted on measurement as a permitted use,. > > > Jeffrey Chester > Center for Digital Democracy > 1621 Connecticut Ave, NW, Suite 550 > Washington, DC 20009 > www.democraticmedia.org > www.digitalads.org > 202-986-2220 > > On Oct 2, 2013, at 6:13 PM, Mike O'Neill wrote: > >> Justin, >> >> Here is my friendly amendment to Lee Tien’s change proposal for Audience Measurement. >> >> Simply remove from the TPC Audience Measurement as a permitted use. >> >> Justification. >> >> It is straightforward to arrange that agreed panel members can have their user-agents override any DNT:1 general preference on requests to audience measurement servers using a web-wide UGE or with an OOBC signal. Insufficient evidence has been submitted showing why standard statistical methods extrapolating panel observations would not work, and why it would be necessary to use persistent unique identifiers on every request irrespective of someone’s preference not to be tracked. >> >> >> Mike >
Received on Wednesday, 2 October 2013 22:58:25 UTC