Re: tracking-ISSUE-222 (personalization): Personalization or customizing of content should be allowed under certain collection/use limitations [Compliance Current]

David:  Personalization is connected to the data collection and tracking process, as you know.  Can you tell us your suggestions for the limited parameters on this proposal.  Given the depth of personalization/data driven techniques, it is important to understand the contours of your proposal.

many thanks,

Jeff


Jeffrey Chester
Center for Digital Democracy
1621 Connecticut Ave, NW, Suite 550
Washington, DC 20009
www.democraticmedia.org
www.digitalads.org
202-986-2220

On Oct 2, 2013, at 11:43 AM, Tracking Protection Working Group Issue Tracker wrote:

> tracking-ISSUE-222 (personalization): Personalization or customizing of content should be allowed under certain collection/use limitations [Compliance Current]
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> http://www.w3.org/2011/tracking-protection/track/issues/222
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> Raised by: David Wainberg
> On product: Compliance Current
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> Many DNT proponents have expressed the view that personalization itself is not a problem, and not the target of DNT. For example, the low entropy cookie proposal we have seen would allow personalization based on data collected across sites, but stored in large "buckets" of users. An industry proposal would allow personalization without accumulation of browsing history. This is consistent with statements from group members and DNT proponents outside the group that the primary issue to solve with DNT is the collection of users' browsing history. While I am not proposing a particular required implementation here, these examples make the point that personalization should be allowed given some set of criteria for collection and use limitations that we could determine. 
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