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RE: Audience measurement permitted use issue-25

From: Israel, Susan <Susan_Israel@Comcast.com>
Date: Tue, 1 Oct 2013 16:39:44 +0000
To: 'Justin Brookman' <jbrookman@cdt.org>
CC: "public-tracking@w3.org WG" <public-tracking@w3.org>
Message-ID: <002D28EAE1A7D7459AC4810CD6D7234DC74B421D@PACDCEXMB15.cable.comcast.com>
Yes, thank you.  That was helpful.

From: Justin Brookman [mailto:jbrookman@cdt.org]
Sent: Tuesday, October 01, 2013 12:38 PM
To: Israel, Susan
Cc: public-tracking@w3.org WG
Subject: Re: Audience measurement permitted use issue-25

We will be talking about ISSUE-25, but mostly setting the stage for coming to consensus:  we're just trying to figure out what the various proposals are.  We'll probably walk through ESOMAR's proposed amendment and identify spots for friendly amendments, and we'll also talk about whether there's a difference between Lee's proposal (just use de-ID data) and Mike's (no dedicated exception).  Also, we'll invite other ideas based on what we've discussed before (or otherwise) --- use of short-term data for measurement/research, other ideas, &c.  More ideas are welcome (not due tomorrow, but if you want to float them for discussion, please do by all means!).

Does that answer your question?
On Oct 1, 2013, at 12:30 PM, "Israel, Susan" <Susan_Israel@Comcast.com<mailto:Susan_Israel@Comcast.com>> wrote:


I am a little confused about the plan for tomorrow's call based on the message below and the agenda just circulated.  Will we be discussing issue 25 specifically, or simply talking about the work plan?


From: Justin Brookman [mailto:jbrookman@cdt.org<http://cdt.org>]
Sent: Tuesday, October 01, 2013 11:26 AM
To: Mike O'Neill
Cc: public-tracking@w3.org<mailto:public-tracking@w3.org> WG
Subject: Re: Audience measurement permitted use issue-25

Whether audience measurement will be a permitted use is still an open issue (#25, as you note).  Lee Tien has submitted a change proposal that would only allow deidentified data to be used for audience measurement (though that may not be necessary, as you can use deidentified data for anything under the standard).  You could suggest a friendly amendment to Lee that it would be better to just remove audience measurement as a permitted use entirely, or submit your own change proposal.  We will discuss more tomorrow.
On Oct 1, 2013, at 11:17 AM, "Mike O'Neill" <michael.oneill@baycloud.com<mailto:michael.oneill@baycloud.com>> wrote:



Justin,

I notice that audience measurement is now listed as a permitted use in the TPC and I thought that this had not been agreed. I would like to make sure that the option to remove it as a permitted use is still available to us after tomorrow, as this was the accepted position before now.

There is already the option of using OOBC or UGE to allow a consenting panel and IMO not enough of a case has been made for unlimited use of unique ids for this purpose even when users have explicitly indicated they do want to be tracked.

Mike
Received on Tuesday, 1 October 2013 16:41:06 UTC

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