Re: Monday afternoon speaker on audience measurement

I have asked our Esomar and measurement colleagues to provide specific examples of how the research will be used (across platform and application).  I hope that will be done Monday.  We need such examples to ensure it is walled off from any ongoing and near subsequent campaigns. All products derived from such research should be identified.  We also must discuss how the panel concept is changing, given real-time audience data methods (such as with social and mobile media) increasingly used.  

Safe travels,

Jeff


On May 1, 2013, at 1:47 PM, Peter Swire wrote:

> To the list:
> 
> My thanks to comScore, who will have their Chief Scientist attend the F2F
> and present to the group.
> 
> As I said on the call today, we are open to having additional experts
> participate and possibly present on technical issues that are important to
> the agenda issues.  For instance, there clearly is continued interest in
> getting further clarity about unique identifiers in the context of
> permitted uses such as cybersecurity or short-term retention.
> 
> Thank you,
> 
> Peter
> 
> 
> 
> Professor Peter P. Swire
> C. William O'Neill Professor of Law
>    Ohio State University
> 240.994.4142
> www.peterswire.net
> 
> 
> 
> 
> 
> -----Original Message-----
> From: <Weaver>, Richard <rweaver@comscore.com>
> 
> 
>> Thanks, Peter.
>> 
>> I am confirming that Josh Chasin, chief scientist at comScore, will be
>> attending to present to the group.
>> 
>> Regards,
>> Richard
>> 
> 
>

Received on Friday, 3 May 2013 13:46:48 UTC