RE: Moving "C"onsent from Tracking Status to Permitted Use?


To respond to your early comment about the use of the AdChoices icon. I'm hoping you will clear up the misconception about its purpose being solely for refusal of OBA. The icon is to permit users to express their Advertising Choices. If you click on the icon on Microsoft's page it will take you to where you can opt-out of or opt-in to OBA. You can also use it to go to the industry opt-out page or our dashboard where you can select your advertising interests, among other things.

AdChoices can be easily adapted to support DNT and I hope you will help spread the word about its versatility. :)

Best regards,

From: Peter Cranstone []
Sent: Friday, March 29, 2013 8:11 AM
Subject: RE: Moving "C"onsent from Tracking Status to Permitted Use?

Hi Bryan,

Great post regarding:

Exactly the point I have been making for some time, that the whole UA/UI-based approach to tracking preference management will not scale, when on my smartphone I may have three different Web browsers installed, and a dozen or more hybrid Web apps (which to me are indistinguishable from native apps); as well as several other devices: laptops, desktops, tablets, web-enabled TVs/bluray/car/appliances etc etc. And multiple users of many of those devices, who all will need to be served equivalently under a common preferences UI unless it considers persona.

We've already solved that problem using all current Web standards including DNT. It scales to every device and every browser and allows the user complete control over what gets shared with a content provider.


Peter J. Cranstone
CEO.  3PMobile

Boulder, CO  USA

Improving the Mobile Web Experience

Cell: 720.663.1752
Web site:<>

CONFIDENTIALITY NOTICE: This e-mail transmission, and any documents, files or previous e-mail messages attached to it may contain information that is confidential or legally privileged. Any unauthorized review, use, disclosure or distribution of such information is prohibited. If you are not the intended recipient, please notify the sender by telephone or return e-mail and delete the original transmission and its attachments and destroy any copies thereof. Thank you.

Received on Friday, 29 March 2013 15:20:40 UTC