W3C home > Mailing lists > Public > public-tracking@w3.org > March 2013

RE: Moving "C"onsent from Tracking Status to Permitted Use?

From: JC Cannon <jccannon@microsoft.com>
Date: Fri, 29 Mar 2013 15:19:57 +0000
To: Peter Cranstone <peter.cranstone@3pmobile.com>, "public-tracking@w3.org" <public-tracking@w3.org>
Message-ID: <BB17D596C94A854E9EE4171D33BBCC8105EFC641@TK5EX14MBXC239.redmond.corp.microsoft.com>
Mike,

To respond to your early comment about the use of the AdChoices icon. I'm hoping you will clear up the misconception about its purpose being solely for refusal of OBA. The icon is to permit users to express their Advertising Choices. If you click on the icon on Microsoft's http://msn.com page it will take you to http://choice.microsoft.com/ where you can opt-out of or opt-in to OBA. You can also use it to go to the industry opt-out page or our dashboard where you can select your advertising interests, among other things.

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AdChoices can be easily adapted to support DNT and I hope you will help spread the word about its versatility. :)

Best regards,
JC

From: Peter Cranstone [mailto:peter.cranstone@3pmobile.com]
Sent: Friday, March 29, 2013 8:11 AM
To: public-tracking@w3.org
Subject: RE: Moving "C"onsent from Tracking Status to Permitted Use?

Hi Bryan,

Great post regarding:

Exactly the point I have been making for some time, that the whole UA/UI-based approach to tracking preference management will not scale, when on my smartphone I may have three different Web browsers installed, and a dozen or more hybrid Web apps (which to me are indistinguishable from native apps); as well as several other devices: laptops, desktops, tablets, web-enabled TVs/bluray/car/appliances etc etc. And multiple users of many of those devices, who all will need to be served equivalently under a common preferences UI unless it considers persona.

We've already solved that problem using all current Web standards including DNT. It scales to every device and every browser and allows the user complete control over what gets shared with a content provider.


Cheers,





Peter
_________________________
Peter J. Cranstone
CEO.  3PMobile

Boulder, CO  USA



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Improving the Mobile Web Experience


Cell: 720.663.1752
Web site: www.3pmobile.com<http://www.3pmobile.com>

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Received on Friday, 29 March 2013 15:20:40 UTC

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