RE: Moving "C"onsent from Tracking Status to Permitted Use?

Hi Bryan,

Great post regarding:

Exactly the point I have been making for some time, that the whole UA/UI-based approach to tracking preference management will not scale, when on my smartphone I may have three different Web browsers installed, and a dozen or more hybrid Web apps (which to me are indistinguishable from native apps); as well as several other devices: laptops, desktops, tablets, web-enabled TVs/bluray/car/appliances etc etc. And multiple users of many of those devices, who all will need to be served equivalently under a common preferences UI unless it considers persona.

We've already solved that problem using all current Web standards including DNT. It scales to every device and every browser and allows the user complete control over what gets shared with a content provider.

Cheers,



Peter
_________________________
Peter J. Cranstone
CEO.  3PMobile
Boulder, CO  USA


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