Re: Change proposal: new general principle for permitted uses

Even though Kathy Joe and Susan Israel have been forthright, too nany questions remain given the changing nature of panel measurement. There has yet been a discussion on the actual techniques used to measure user interaction with content and the subsequent ad and marketing products produced as a consequence. I don't see how W3C leadership can support such a use without the independent fact finding required.  Indeed at the last f2f the representative from comScore offered a limited analysis 

sent by mobile device. excuse typos please 

On Jul 22, 2013, at 7:19 PM, Rigo Wenning <rigo@w3.org> wrote:

> Rob, 
> 
> before we take that on, we have to match Kathy's suggestion with Ronan's 
> interpretation. I have repeatedly asked whether audience measurement is 
> used to target users either by changing their view on the web or by 
> allowing a real time adaption of web content. 
> 
> I was always told, this is not the case and that sporting 
> interpretations to the contrary only engage those who are making them. 
> This is why Kathy included the bit about the recognized QA mechanism by 
> the professional associations. 
> 
> If you have concerns about people giving misinterpretations to Kathy's 
> text, please indicate where those are. We can not lock down the practice 
> of a theoretic audience measurement company interpreting the text as a 
> permission to create user profiles under the permitted use of "audience 
> measurement". The only thing we can do is to make Kathy's text work. 
> 
> And it may also be clear that a far too creative interpretation of 
> wording from a potential compliance specification will not always be 
> accepted by all authorities. So before killing Shane's vision of one 
> data store for permitted uses that you treat respectfully, I want to 
> make sure we are not only talking past each other . 
> 
> --Rigo
> 
> On Monday 22 July 2013 16:34:01 Rob van Eijk wrote:
>> Peter,
>> 
>> I added a proposal for a new general principle for permitted uses to
>> the wiki:
>> 
>> The reason this is relevant, is the recent discussion on audience
>> measurement and frequency capping. An identifier set for one permitted
>> use is currently not prohibited to use for another permitted use.
>> 
>> 
>> == New general principle for permitted uses ==
>> 
>> 
>> 5.2.5 no matching/syncing between permitted uses
>> 
>> Data collected or retained by a party for a specific permitted use
>> must not be matched or synced with data from other permitted uses.
>> 
>> Disallowed Example: cookie syncing between permitted uses.
>

Received on Tuesday, 23 July 2013 00:31:28 UTC