- From: Rob van Eijk <rob@blaeu.com>
- Date: Mon, 22 Jul 2013 15:33:30 +0200
- To: Ronan Heffernan <ronansan@gmail.com>
- Cc: "Mike O'Neill" <michael.oneill@baycloud.com>, Tracking Protection Working Group WG <public-tracking@w3.org>
Is the frequency cap identifier in any way connected to the audience measurement identifier? Rob Ronan Heffernan schreef op 2013-07-22 14:56: > That is a frequency capping requirement, not an audience measurement > requirement, but audience measurement reports (counts of how many > browsers saw a creative 6 times, how many browsers saw the creative 7 > times, etc.) are used by the advertisers to verify that the frequency > capping contract is being properly fulfilled by the publishers or ad > networks. > > --ronan > > On Monday, July 22, 2013, Rob van Eijk wrote: > > ? The ad contract is pretty specific: 7-times frequency cap on each > creative and a 14-times frequency cap on the whole (6 creative) > campaign, on a 6-month campaign > > That example sounds like a set of performance indicator for individual > ads delivered to unique browsers, across sites and time. > > Rob
Received on Monday, 22 July 2013 13:34:02 UTC