That is a frequency capping requirement, not an audience measurement requirement, but audience measurement reports (counts of how many browsers saw a creative 6 times, how many browsers saw the creative 7 times, etc.) are used by the advertisers to verify that the frequency capping contract is being properly fulfilled by the publishers or ad networks. --ronan On Monday, July 22, 2013, Rob van Eijk wrote: > > ? The ad contract is pretty specific: 7-times frequency cap on each > creative and a 14-times frequency cap on the whole (6 creative) campaign, > on a 6-month campaign > > That example sounds like a set of performance indicator for individual ads > delivered to unique browsers, across sites and time. > > Rob > >
Received on Monday, 22 July 2013 12:56:34 UTC