For the systems of which I have knowledge, those identifiers are completely independent, especially since there are different companies, with independent systems, performing the experience-changing operation of frequency capping and the non-experience-changing operation of audience measurement. --ronan On Mon, Jul 22, 2013 at 9:33 AM, Rob van Eijk <rob@blaeu.com> wrote: > > Is the frequency cap identifier in any way connected to the audience > measurement identifier? > > Rob > > Ronan Heffernan schreef op 2013-07-22 14:56: > > That is a frequency capping requirement, not an audience measurement >> requirement, but audience measurement reports (counts of how many >> browsers saw a creative 6 times, how many browsers saw the creative 7 >> times, etc.) are used by the advertisers to verify that the frequency >> capping contract is being properly fulfilled by the publishers or ad >> networks. >> >> --ronan >> >> On Monday, July 22, 2013, Rob van Eijk wrote: >> >> ? The ad contract is pretty specific: 7-times frequency cap on each >> creative and a 14-times frequency cap on the whole (6 creative) campaign, >> on a 6-month campaign >> >> That example sounds like a set of performance indicator for individual >> ads delivered to unique browsers, across sites and time. >> >> Rob >> >
Received on Monday, 22 July 2013 13:47:54 UTC