RE: ISSUE-25 re 5.2 Audience measurement: ACTION 415 June change proposal:

John,

I believe you're speaking to the "Aggregate Scoring" element on this point, correct?

This gives users choices - each of which should be easily exercised:

Do Not Track Me:  Do not retain the URLs of my activities across non-affiliated sites.
Do Not Profile Me:  Do not build or use a profile of my perceived interests assembled through my activities across non-affiliated sites.

Users can turn on both.  DNT will be in the web browser (along with cookie blocking and other privacy tools already in place today).  DNP is associated with the AdChoices icon that will be available on hopefully every ad displayed on the Internet (that's goal with some exceptions).  Or they can just turn on DNT and continue to receive personalized experiences with the confidence their activities (URLs) across non-affiliated sites will not be retained in a identifiable/linkable manner.

- Shane

From: John Simpson [mailto:john@consumerwatchdog.org]
Sent: Tuesday, July 09, 2013 10:21 AM
To: Kathy Joe
Cc: Justin@cdt.org; Peter Swire; Israel, Susan; Adam Phillips; public-tracking@w3.org
Subject: Re: ISSUE-25 re 5.2 Audience measurement: ACTION 415 June change proposal:

Kathy Joe,

I am still troubled by the idea that you have a separate opt-out through an industry website.  This is confusing for consumers and undermines the concept of Do Not Track .
Regards,
John

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John M. Simpson
Privacy Project Director
Consumer Watchdog
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On Jul 9, 2013, at 6:51 AM, Kathy Joe <kathy@esomar.org<mailto:kathy@esomar.org>> wrote:


Dear All,

In a call last week between Justin Brookman, Peter Swire, Adam Phillips and myself, we discussed audience measurement research and as agreed, here is our proposal (new text in red) drafted to clarify the principle of 'pseudonymized' in the normative section, without going into technical detail.

"A third party eligible for an audience measurement research permitted use MUST adhere to the following restrictions. The data collected by the third party:

Must be pseudonymized before statistical analysis begins, such that unique key-coded data are used to distinguish one individual from another without identifying them."

I attach Issue 25 with the new text inserted.

Susan Israel, Jeff Chester and I have a call scheduled today.

Time permitting, we hope that the amended text can be tabled in tomorrow's call.


Kathy Joe,
Director, International Standards and Public Affairs
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<4 July 2013 DNT W3C Revised text Issue 25 Aggregated data collection and use for audience measurement research.doc>