Kathy Joe, I am still troubled by the idea that you have a separate opt-out through an industry website. This is confusing for consumers and undermines the concept of Do Not Track . Regards, John --------- John M. Simpson Privacy Project Director Consumer Watchdog 2701 Ocean Park Blvd., Suite 112 Santa Monica, CA, 90405 Tel: 310-392-7041 Cell: 310-292-1902 www.ConsumerWatchdog.org john@consumerwatchdog.org On Jul 9, 2013, at 6:51 AM, Kathy Joe <kathy@esomar.org> wrote: > Dear All, > > In a call last week between Justin Brookman, Peter Swire, Adam Phillips and myself, we discussed audience measurement research and as agreed, here is our proposal (new text in red) drafted to clarify the principle of ‘pseudonymized’ in the normative section, without going into technical detail. > > “A third party eligible for an audience measurement research permitted use MUST adhere to the following restrictions. The data collected by the third party: > > Must be pseudonymized before statistical analysis begins, such that unique key-coded data are used to distinguish one individual from another without identifying them.” > > I attach Issue 25 with the new text inserted. > > Susan Israel, Jeff Chester and I have a call scheduled today. > > Time permitting, we hope that the amended text can be tabled in tomorrow's call. > > > Kathy Joe, > Director, International Standards and Public Affairs > > <E37DDA2E-4B64-4179-A238-4D85393AA282[18].png> > > Atlas Arena, 5th floor > Hoogoorddreef 5 > 1101 BA Amsterdam > The Netherlands > Tel: +31 20 664 2141 > www.esomar.org > > This e-mail message including any attachment(s) is intended for the addressee only and may be confidential. If you are not the intended addressee, we request that you notify us immediately and delete this e-mail including any attachment(s), without copying, forwarding, disclosing or using this (these) in any other way. > > ESOMAR, the World Association for Social, Opinion and Market Research, is the essential organisation for encouraging, advancing and elevating market research worldwide. > > > <2D4A9A8F-B171-406D-A24C-9E25321EB001[17].png> > > > <4 July 2013 DNT W3C Revised text Issue 25 Aggregated data collection and use for audience measurement research.doc>
Received on Tuesday, 9 July 2013 17:21:40 UTC