Dear All,
In a call last week between Justin Brookman, Peter Swire, Adam Phillips and
myself, we discussed audience measurement research and as agreed, here is
our proposal (new text in red) drafted to clarify the principle of
Œpseudonymizedą in the normative section, without going into technical
detail.
łA third party eligible for an audience measurement research permitted use
MUST adhere to the following restrictions. The data collected by the third
party:
Must be pseudonymized before statistical analysis begins, such that unique
key-coded data are used to distinguish one individual from another without
identifying them.˛
I attach Issue 25 with the new text inserted.
Susan Israel, Jeff Chester and I have a call scheduled today.
Time permitting, we hope that the amended text can be tabled in tomorrow's
call.
Kathy Joe,
Director, International Standards and Public Affairs
Atlas Arena, 5th floor
<http://www.esomar.org/>
Hoogoorddreef 5
1101 BA Amsterdam
The Netherlands
Tel: +31 20 664 2141
www.esomar.org <http://www.esomar.org/>
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