Re: ISSUE 25: ACTION 415: Audience measurement research

Justin, 

On Wednesday 03 July 2013 08:19:56 Justin Brookman wrote:
> You may as well be negotiating away Marketing and Advertising as
> permitted uses.

I don't see how DNT prohibits the serving of banner ads or advertisement 
as such that do not collect much personal data (e.g. context ads in 
ixquick). So yes, Advertising is a permitted, although not a "noted down 
permitted use". To me, marketing is a general term that doesn't align in 
general with collection of personal data. Market research and product 
development as uses for permitted data collection are explicitly 
excluded in the proposal. 

And there are specific provisions in Kathy's final proposal that 
disallow those new 'in-flight' measurement products of some of the firms 
to be associated with the permitted use defined in the current proposal. 

 --Rigo

Received on Wednesday, 3 July 2013 19:40:17 UTC