Re: DNT: Agenda for Wednesday call, February 20

At the Bellevue meeting last summer, it was agreed that we would drop market research and product improvement from the standard as permitted uses.

I disagree with Peter's decision to reopen the issue, but I am willing to consider proposals for a narrowly crafted research exception.  There are certainly societal benefits to be realized from understanding how people surf from site to site.  For the time being, I still think that a DNT:1 signal should serve as a request to opt out of such cross-site research, and I have yet to see a proposal that does not allow for boundless collection and retention (even if for admittedly laudable purposes).

From: Mike Zaneis []
To: Walter van Holst []
Cc: []
Sent: Wed, 20 Feb 2013 07:15:50 -0500
Subject: Re: DNT: Agenda for Wednesday call, February 20

I'm not sure where this view that there is limited support for the market research exception comes from, aside from David Singer's recent comments, the rest of the industry participants support this exception. As Peter has pointed out, it is a vital component of the existing DAA program and we support extension to any W3C standard. Therefore, this is a very valid discussion. 
  Mike Zaneis
  SVP & General Counsel, IAB
  (202) 253-1466
  On Feb 20, 2013, at 6:53 AM, "Walter van Holst" <> wrote:
  > On 2/19/13 8:54 PM, Peter Swire wrote:
  >> David:
  >> 1. "Market research" has been proposed as a permitted use, to go into
  >> the text of the spec.  It is an important topic in practice for a range
  >> of companies.  The DAA code, which overlaps in its coverage with DNT
  >> issues, has an exception/permitted use for "market research."  To get
  >> adoption of DNT, getting clarity on "market research" seems entirely
  >> relevant.
  > Dear Peter,
  > Given the very limited support for the idea of market research (for any
  > common understood idea of market research) as a permitted use in this
  > group, I'm not sure whether it is beneficial to the credibility of the
  > process to try to define it in this standard.
  > Regards,
  > Walter

Received on Wednesday, 20 February 2013 14:19:44 UTC