Re: ACTION 270 - Propose existing DAA text for service providers

As mentioned before, this is a definition of an Internet Service
Provider (ISP) that does advertising (framed or interstitial) as
part of its service to end-users.  It has nothing whatsoever to
do with the term "service provider" as used in the TPWG specs.


On Oct 9, 2012, at 1:16 PM, Rachel Thomas wrote:

> Also as promised, I am submitting the Digital Advertising Alliance (DAA) definition of “service provider” for consideration / inclusion in section 3.4.1 (“Service Provider Definition”) of the W3C TPWG "Tracking Compliance and Scope” document.  Below is both the formal definition and related commentary from the DAA Self-Regulatory Principles for Multi-Site Data. 
> Service Provider
> Definition: An entity is a Service Provider to the extent that it collects and uses data from all or substantially all URLs traversed by a web browser across Web sites in the course of the entity’s activities as a provider of Internet access service, a toolbar, an Internet browser, or comparable desktop application or client software and not for its other applications and activities.
> Commentary: Employers are not Service Providers with respect to data collected regarding employees in the employment context.
> And very best,
> Rachel
> Rachel Nyswander Thomas
> Vice President, Government Affairs
> Direct Marketing Association
> (202) 861-2443 office
> (202) 560-2335 cell
> Join us at DMA2012 Conference and Exhibition
> The Global Event for Real-Time Marketers
> October 13-18, 2012 | Las Vegas, NV
> Register NOW & SAVE up to $200 |

Received on Friday, 12 October 2012 06:28:00 UTC