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ACTION 270 - Propose existing DAA text for service providers

From: Rachel Thomas <RThomas@the-dma.org>
Date: Tue, 9 Oct 2012 16:16:19 -0400
To: "public-tracking@w3.org" <public-tracking@w3.org>
Message-ID: <F7D4F7192203374D9821E66FADA2F10804B8CF9179@dma-ny-exch01.inside.the-dma.org>
Also as promised, I am submitting the Digital Advertising Alliance (DAA) definition of "service provider" for consideration / inclusion in section 3.4.1<http://www.w3.org/2011/tracking-protection/drafts/tracking-compliance.html#def-service-providers-opt-1> ("Service Provider Definition") of the W3C TPWG "Tracking Compliance and Scope" document.  Below is both the formal definition and related commentary from the DAA Self-Regulatory Principles for Multi-Site Data<https://www.aboutads.info/resource/download/Multi-Site-Data-Principles.pdf>.

Service Provider

Definition: An entity is a Service Provider to the extent that it collects and uses data from all or substantially all URLs traversed by a web browser across Web sites in the course of the entity's activities as a provider of Internet access service, a toolbar, an Internet browser, or comparable desktop application or client software and not for its other applications and activities.

Commentary: Employers are not Service Providers with respect to data collected regarding employees in the employment context.

And very best,

Rachel Nyswander Thomas
Vice President, Government Affairs
Direct Marketing Association
(202) 861-2443 office
(202) 560-2335 cell

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Received on Tuesday, 9 October 2012 20:11:18 UTC

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