Re: ACTION 270 - Propose existing DAA text for service providers

Roy is essentially correct, the DAA definition is about entities/services that collect broad swathes of web viewing data outside of the 1st party/3rd party relationship, something that captures ISPs but also downloadable software and other types of business practices, so i don't think it applies here. In the W3C context "service provider" refers more to a legal concept of "agent" to the first party. I think we will just withdraw this language as a potential replacement for what's in the spec today and see if we need to provide alternative text.

Mike Zaneis
SVP & General Counsel, IAB
(202) 253-1466

On Oct 12, 2012, at 2:28 AM, "Roy T. Fielding" <fielding@gbiv.com<mailto:fielding@gbiv.com>> wrote:

As mentioned before, this is a definition of an Internet Service
Provider (ISP) that does advertising (framed or interstitial) as
part of its service to end-users.  It has nothing whatsoever to
do with the term "service provider" as used in the TPWG specs.

....Roy

On Oct 9, 2012, at 1:16 PM, Rachel Thomas wrote:

Also as promised, I am submitting the Digital Advertising Alliance (DAA) definition of “service provider” for consideration / inclusion in section 3.4.1<http://www.w3.org/2011/tracking-protection/drafts/tracking-compliance.html#def-service-providers-opt-1> (“Service Provider Definition”) of the W3C TPWG "Tracking Compliance and Scope” document.  Below is both the formal definition and related commentary from the DAA Self-Regulatory Principles for Multi-Site Data<https://www.aboutads.info/resource/download/Multi-Site-Data-Principles.pdf>.

Service Provider

Definition: An entity is a Service Provider to the extent that it collects and uses data from all or substantially all URLs traversed by a web browser across Web sites in the course of the entity’s activities as a provider of Internet access service, a toolbar, an Internet browser, or comparable desktop application or client software and not for its other applications and activities.

Commentary: Employers are not Service Providers with respect to data collected regarding employees in the employment context.

And very best,
Rachel

Rachel Nyswander Thomas
Vice President, Government Affairs
Direct Marketing Association
(202) 861-2443 office
(202) 560-2335 cell
rthomas@the-dma.org<mailto:rthomas@the-dma.org>

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