Jeffrey,
The detailed example I provided is not an invitation for an interrogation.
I may be able to answer technical infrastructure questions which an example
business with independent brands could encounter if DNT defined first
parties by brands and not easy discover-ability.
--cw
On Thu, Apr 5, 2012 at 6:32 PM, Jeffrey Chester <jeff@democraticmedia.org>wrote:
> We need to consider the different data collection strategies used by CBS
> Interactive brands, which users know little about. For example, CNET
> Direct uses OBA; CNET itself relies on "rich mobile and location-based
> programs." Gamespot appears to use viral and video-based social media
> marketing ("addictive eye candy"); Maxpreps targets teens using
> "advergames," "Immersive environments," "video-in ad units," etc.
>
> Does CBS use OBA on all its sites, including the one targeting teens? Are
> all the sites using "immersive" techniques? How many use advergames?
> Perhaps we could have clarification from CBS that each site/brand engages
> in the same exact set of data collection practices, and that such data
> collection practices commonly deployed are easily discoverable. For those
> wanting to look at the handy pdf descriptions of CBS Interactive, see links
> below
>
> More at:
> http://www.cbsinteractive.com/our_brands.php?tag=main_wrap;sidebar
> http://www.cbsinteractive.com/advertise/media-kit/
Received on Thursday, 5 April 2012 23:03:06 UTC