- From: Jeffrey Chester <jeff@democraticmedia.org>
- Date: Thu, 05 Apr 2012 18:32:53 -0400
- To: Clay Webster <clay.webster@cbsinteractive.com>
- Cc: Tracking Protection Working Group WG <public-tracking@w3.org>
We need to consider the different data collection strategies used by CBS Interactive brands, which users know little about. For example, CNET Direct uses OBA; CNET itself relies on "rich mobile and location-based programs." Gamespot appears to use viral and video-based social media marketing ("addictive eye candy"); Maxpreps targets teens using "advergames," "Immersive environments," "video-in ad units," etc.
Does CBS use OBA on all its sites, including the one targeting teens? Are all the sites using "immersive" techniques? How many use advergames? Perhaps we could have clarification from CBS that each site/brand engages in the same exact set of data collection practices, and that such data collection practices commonly deployed are easily discoverable. For those wanting to look at the handy pdf descriptions of CBS Interactive, see links below
More at: http://www.cbsinteractive.com/our_brands.php?tag=main_wrap;sidebar
http://www.cbsinteractive.com/advertise/media-kit/
Received on Thursday, 5 April 2012 22:33:48 UTC