RE: ITS 2.0 Logo

Hi Felix,

You read correctly: one logo + additional, list like infos about conformance


From: Felix Sasaki []
Sent: Donnerstag, 25. April 2013 17:18
To: Lieske, Christian
Cc: Dr. David Filip; "Pedro L. Díez Orzas";
Subject: Re: ITS 2.0 Logo

Am 25.04.13 15:50, schrieb Lieske, Christian:

Talking about a logo that reveals information about capabilities (conformance types in ITS 2.0, we possibly can inform ourselves by


I read that approach like: one logo + additional, list like infos about conformance?




From: Felix Sasaki []
Sent: Donnerstag, 25. April 2013 15:03
To: Dr. David Filip
Cc: "Pedro L. Díez Orzas";<>
Subject: Re: ITS 2.0 Logo

You are touching an important point, David.

"Supporting ITS 2.0" is a much too general statement. For that reason we have a conformance section. Implementations being advertised to the outside or being adequately documented should always make clear:

- these are the data categories implemented
- these are global / local functionalities
- these are HTML / XML processing

Now, about the number of logos ... in other technical areas there are also slogans like "xxx inside!" to express that a certain CPU is used. No details about the CPU capabilities, variants etc. are being expressed. And 19 data categories = 19 logos also probably won't fly?



Am 25.04.13 14:44, schrieb Dr. David Filip:
Thanks Pedro, for summarizing the options.
I see marketing advantages of having only one logo, but also technical disadvantages (that can in longer term turn into marketing disadvantages) of the one logo approach.

With 20 independent data categories, the one badge is a hopelessly vague statement. And hence I believe the technical disadvantage of not being able to visibly state specific categories support will render the one logo practically useless as a product/page badge.

About 2 or 3. It is rather vague, in what sense the logo should be dependent or independent.
In my view it should be dependent in terms of the color palette and typography, but should only contain ITS 2.0 in prominent large type.
A larger version can contain a lemma similar to the one proposed by Pedro stating affinity or affiliation with the MultilingualWeb brand.


Dr. David Filip
University of Limerick, Ireland
telephone: +353-6120-2781
cellphone: +353-86-0222-158
facsimile: +353-6120-2734

On Wed, Apr 24, 2013 at 2:23 PM, Pedro L. Díez Orzas <<>> wrote:
Dear all,

Dear all,

In the call today was decided to open the discussion about creating a logo for ITS 2.0. This logo could be used in the websites that incorporate ITS 2.0 recommendation or in ITS 2.0 compliant applications

I will try to summarize. For the moment there are 3 approaches, but probably we should check with Richard how recommendation logos are usually treated in the W3C?:

1)      To create a logo for all the 20 data categories and for the ITS 2.0 standard

a.       Since it is rare somebody use all data categories, they could identified which ones are used, together with the ITS 2.0 logo.

2)      To create only one ITS logo, *based on the MLW logo* (like we based the MLW-LT logo on the MLW logo). Benefits:

a.       The MLW logo is known already, so people will recognize something familiar.

b.      The story "makes sense": ITS is one piece of technologies that fosters the adoption of the Multilingual Web

c.       Using the MLW+ITS logo in user interfaces would be one part of a sustainable story for both MLW and ITS, since the user interfaces will for sure stay alive after the end of LT-Web.

3)      To create only one ITS logo, different and independent from MLW logo.

At this point, my view is:

a)      The idea for one logo for ITS 2.0 is good. It gives visibility to the recommendation and allows to "sell" it better. Also, we need to have very clear that key of success of ITS 2.0 is that content creators use it!

b)      IMHO it is better to promote only one ITS 2.0 good logo, to be used in web, rather than 20 data categories logos. From commercial perspective it is better to have a good well known logo than 20.

c)       We could try to make compatible option 2 and 3, with "some" relation to MLW, but not the same logo.

My very humble proposals (just to start discussing and to be discarded - I am not graphic creative guy) are simple. The relation with MLW are colors and the lemma in the second one:



Any thought or proposal?


Pedro L. Díez Orzas
Presidente Ejecutivo/CEO
Linguaserve Internacionalización de Servicios, S.A.
Tel.: +34 91 761 64 60<tel:%2B34%2091%20761%2064%2060>
Fax: +34 91 542 89 28<tel:%2B34%2091%20542%2089%2028>

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Received on Thursday, 25 April 2013 15:23:29 UTC