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Re: ITS 2.0 Logo

From: Felix Sasaki <fsasaki@w3.org>
Date: Thu, 25 Apr 2013 17:18:19 +0200
Message-ID: <5179493B.6080203@w3.org>
To: "Lieske, Christian" <christian.lieske@sap.com>
CC: "Dr. David Filip" <David.Filip@ul.ie>, "Pedro L. Díez Orzas" <pedro.diez@linguaserve.com>, "public-multilingualweb-lt@w3.org" <public-multilingualweb-lt@w3.org>
Am 25.04.13 15:50, schrieb Lieske, Christian:
>
> Hi,
>
> Talking about a logo that reveals information about capabilities 
> (conformance types in ITS 2.0 
> http://www.w3.org/TR/its20/#conformance), we possibly can inform 
> ourselves by
>
> Source: http://www.w3.org/html/logo/
>


I read that approach like: one logo + additional, list like infos about 
conformance?

Best,

Felix

> Cheers,
>
> Christian
>
> *From:*Felix Sasaki [mailto:fsasaki@w3.org]
> *Sent:* Donnerstag, 25. April 2013 15:03
> *To:* Dr. David Filip
> *Cc:* "Pedro L. Díez Orzas"; public-multilingualweb-lt@w3.org
> *Subject:* Re: ITS 2.0 Logo
>
> You are touching an important point, David.
>
> "Supporting ITS 2.0" is a much too general statement. For that reason 
> we have a conformance section. Implementations being advertised to the 
> outside or being adequately documented should always make clear:
>
> - these are the data categories implemented
> - these are global / local functionalities
> - these are HTML / XML processing
>
> Now, about the number of logos ... in other technical areas there are 
> also slogans like "xxx inside!" to express that a certain CPU is used. 
> No details about the CPU capabilities, variants etc. are being 
> expressed. And 19 data categories = 19 logos also probably won't fly?
>
> Best,
>
> Felix
>
> Am 25.04.13 14:44, schrieb Dr. David Filip:
>
>     Thanks Pedro, for summarizing the options.
>
>     I see marketing advantages of having only one logo, but also
>     technical disadvantages (that can in longer term turn into
>     marketing disadvantages) of the one logo approach.
>
>     With 20 independent data categories, the one badge is a hopelessly
>     vague statement. And hence I believe the technical disadvantage of
>     not being able to visibly state specific categories support will
>     render the one logo practically useless as a product/page badge.
>
>     About 2 or 3. It is rather vague, in what sense the logo should be
>     dependent or independent.
>
>     In my view it should be dependent in terms of the color palette
>     and typography, but should only contain ITS 2.0 in prominent large
>     type.
>
>     A larger version can contain a lemma similar to the one proposed
>     by Pedro stating affinity or affiliation with the MultilingualWeb
>     brand.
>
>     Cheers
>
>     dF
>
>
>     Dr. David Filip
>
>     =======================
>
>     LRC | CNGL | LT-Web | CSIS
>
>     University of Limerick, Ireland
>
>     telephone: +353-6120-2781
>
>     *cellphone: +353-86-0222-158*
>
>     facsimile: +353-6120-2734
>
>     mailto: david.filip@ul.ie <mailto:david.filip@ul.ie>
>
>     On Wed, Apr 24, 2013 at 2:23 PM, Pedro L. Díez Orzas
>     <pedro.diez@linguaserve.com <mailto:pedro.diez@linguaserve.com>>
>     wrote:
>
>     Dear all,
>
>     Dear all,
>
>     In the call today was decided to open the discussion about
>     creating a logo for ITS 2.0. This logo could be used in the
>     websites that incorporate ITS 2.0 recommendation or in ITS 2.0
>     compliant applications
>
>     I will try to summarize. For the moment there are 3 approaches,
>     but probably we should check with Richard how recommendation logos
>     are usually treated in the W3C?:
>
>     1)To create a logo for all the 20 data categories and for the ITS
>     2.0 standard
>
>     a.Since it is rare somebody use all data categories, they could
>     identified which ones are used, together with the ITS 2.0 logo.
>
>     2)To create only one ITS logo, *based on the MLW logo* (like we
>     based the MLW-LT logo on the MLW logo). Benefits:
>
>     a.The MLW logo is known already, so people will recognize
>     something familiar.
>
>     b.The story "makes sense": ITS is one piece of technologies that
>     fosters the adoption of the Multilingual Web
>
>     c.Using the MLW+ITS logo in user interfaces would be one part of a
>     sustainable story for both MLW and ITS, since the user interfaces
>     will for sure stay alive after the end of LT-Web.
>
>     3)To create only one ITS logo, different and independent from MLW
>     logo.
>
>     At this point, my view is:
>
>     a)The idea for one logo for ITS 2.0 is good. It gives visibility
>     to the recommendation and allows to "sell" it better. Also, we
>     need to have very clear that key of success of ITS 2.0 is that
>     content creators use it!
>
>     b)IMHO it is better to promote only one ITS 2.0 good logo, to be
>     used in web, rather than 20 data categories logos. From commercial
>     perspective it is better to have a good well known logo than 20.
>
>     c)We could try to make compatible option 2 and 3, with "some"
>     relation to MLW, but not the same logo.
>
>     My very humble proposals (just to start discussing and to be
>     discarded -- I am not graphic creative guy) are simple. The
>     relation with MLW are colors and the lemma in the second one:
>
>     Any thought or proposal?
>
>     Best,
>
>     Pedro
>
>     *_________________________________*
>
>     **
>
>     *Pedro L. Díez Orzas*
>
>     *Presidente Ejecutivo/CEO*
>
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Received on Thursday, 25 April 2013 15:18:55 UTC

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