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Re: ITS 2.0 Logo

From: Karl Fritsche <karl.fritsche@cocomore.com>
Date: Thu, 25 Apr 2013 17:20:11 +0200
Message-ID: <517949AB.2050108@cocomore.com>
To: "Lieske, Christian" <christian.lieske@sap.com>
CC: Felix Sasaki <fsasaki@w3.org>, "Dr. David Filip" <David.Filip@ul.ie>, "Pedro L. Díez Orzas" <pedro.diez@linguaserve.com>, "public-multilingualweb-lt@w3.org" <public-multilingualweb-lt@w3.org>
Hi,

I think someone had this idea already. The Problem I see here, with 20 
different data categories it will be a very big logo.

I like the idea from Felix better to just say "10 
inside/included/supported". For more information you can read the 
documentation.

On the other hand, if we would have such logos for each data category, 
these could also be used in the implementation. Like in our case to use 
these as buttons for the WYSIWYG editor or in other implementations to 
add these as example in menus. Would be a great recognition value across 
all implementation. But I'm not sure in how many other implementations 
you would have a use for these.

Cheers
Karl

On 25.04.2013 15:50, Lieske, Christian wrote:
>
> Hi,
>
> Talking about a logo that reveals information about capabilities 
> (conformance types in ITS 2.0 
> http://www.w3.org/TR/its20/#conformance), we possibly can inform 
> ourselves by
>
> Source: http://www.w3.org/html/logo/
>
> Cheers,
>
> Christian
>
> *From:*Felix Sasaki [mailto:fsasaki@w3.org]
> *Sent:* Donnerstag, 25. April 2013 15:03
> *To:* Dr. David Filip
> *Cc:* "Pedro L. Díez Orzas"; public-multilingualweb-lt@w3.org
> *Subject:* Re: ITS 2.0 Logo
>
> You are touching an important point, David.
>
> "Supporting ITS 2.0" is a much too general statement. For that reason 
> we have a conformance section. Implementations being advertised to the 
> outside or being adequately documented should always make clear:
>
> - these are the data categories implemented
> - these are global / local functionalities
> - these are HTML / XML processing
>
> Now, about the number of logos ... in other technical areas there are 
> also slogans like "xxx inside!" to express that a certain CPU is used. 
> No details about the CPU capabilities, variants etc. are being 
> expressed. And 19 data categories = 19 logos also probably won't fly?
>
> Best,
>
> Felix
>
> Am 25.04.13 14:44, schrieb Dr. David Filip:
>
>     Thanks Pedro, for summarizing the options.
>
>     I see marketing advantages of having only one logo, but also
>     technical disadvantages (that can in longer term turn into
>     marketing disadvantages) of the one logo approach.
>
>     With 20 independent data categories, the one badge is a hopelessly
>     vague statement. And hence I believe the technical disadvantage of
>     not being able to visibly state specific categories support will
>     render the one logo practically useless as a product/page badge.
>
>     About 2 or 3. It is rather vague, in what sense the logo should be
>     dependent or independent.
>
>     In my view it should be dependent in terms of the color palette
>     and typography, but should only contain ITS 2.0 in prominent large
>     type.
>
>     A larger version can contain a lemma similar to the one proposed
>     by Pedro stating affinity or affiliation with the MultilingualWeb
>     brand.
>
>     Cheers
>
>     dF
>
>
>     Dr. David Filip
>
>     =======================
>
>     LRC | CNGL | LT-Web | CSIS
>
>     University of Limerick, Ireland
>
>     telephone: +353-6120-2781
>
>     *cellphone: +353-86-0222-158*
>
>     facsimile: +353-6120-2734
>
>     mailto: david.filip@ul.ie <mailto:david.filip@ul.ie>
>
>     On Wed, Apr 24, 2013 at 2:23 PM, Pedro L. Díez Orzas
>     <pedro.diez@linguaserve.com <mailto:pedro.diez@linguaserve.com>>
>     wrote:
>
>     Dear all,
>
>     Dear all,
>
>     In the call today was decided to open the discussion about
>     creating a logo for ITS 2.0. This logo could be used in the
>     websites that incorporate ITS 2.0 recommendation or in ITS 2.0
>     compliant applications
>
>     I will try to summarize. For the moment there are 3 approaches,
>     but probably we should check with Richard how recommendation logos
>     are usually treated in the W3C?:
>
>     1)To create a logo for all the 20 data categories and for the ITS
>     2.0 standard
>
>     a.Since it is rare somebody use all data categories, they could
>     identified which ones are used, together with the ITS 2.0 logo.
>
>     2)To create only one ITS logo, *based on the MLW logo* (like we
>     based the MLW-LT logo on the MLW logo). Benefits:
>
>     a.The MLW logo is known already, so people will recognize
>     something familiar.
>
>     b.The story "makes sense": ITS is one piece of technologies that
>     fosters the adoption of the Multilingual Web
>
>     c.Using the MLW+ITS logo in user interfaces would be one part of a
>     sustainable story for both MLW and ITS, since the user interfaces
>     will for sure stay alive after the end of LT-Web.
>
>     3)To create only one ITS logo, different and independent from MLW
>     logo.
>
>     At this point, my view is:
>
>     a)The idea for one logo for ITS 2.0 is good. It gives visibility
>     to the recommendation and allows to "sell" it better. Also, we
>     need to have very clear that key of success of ITS 2.0 is that
>     content creators use it!
>
>     b)IMHO it is better to promote only one ITS 2.0 good logo, to be
>     used in web, rather than 20 data categories logos. From commercial
>     perspective it is better to have a good well known logo than 20.
>
>     c)We could try to make compatible option 2 and 3, with "some"
>     relation to MLW, but not the same logo.
>
>     My very humble proposals (just to start discussing and to be
>     discarded -- I am not graphic creative guy) are simple. The
>     relation with MLW are colors and the lemma in the second one:
>
>     Any thought or proposal?
>
>     Best,
>
>     Pedro
>
>     *_________________________________*
>
>     **
>
>     *Pedro L. Díez Orzas*
>
>     *Presidente Ejecutivo/CEO*
>
>     *Linguaserve Internacionalización de Servicios, S.A.*
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-- 
*Karl Fritsche*, Software Developer
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Received on Thursday, 25 April 2013 15:21:01 UTC

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