- From: Ravi Kalakota <kalakota@uhura.cc.rochester.edu>
- Date: Thu, 10 Jul 1997 14:44:54 -0500
- To: www-talk@w3.org
Announcing a new book on Electronic Commerce
--------------------------------------------
Electronic Commerce: A Manager's Guide
by Ravi Kalakota and Andrew Whinston
ISBN: 0-201-88067-9, softcover, 440 pages, 1997
This book is a manifesto for a new set of managers who seek to reap the
elusive
rewards of the online marketspace. This book offers a multitude of real-world
scenarios and lessons for building value and creating the competitive edge.
The
book answers strategic questions such as:
- What business models are competitors using in the various industry segments
of e-commerce?
- What are the key management questions that need to be addressed in order to
create an effective buisness online?
- How should companies be organized using Intranets to manage the external
commerce?
If you lead a small startup or work in a Fortune 1000 firm, whether your
company
has an established online presence, or is just starting out,
The Manager's Guide may be the most important book you read this year.
Table of Contents:
------------------
1. Introduction to Electronic Commerce
Defining Electronic Commerce
Brief History of Electronic Commerce
Forces Fueling Electronic Commerce
Electronic Forces
Marketing and Customer Interaction Forces
Technology and Digital Convergence
Implications of Various Forces
Electronic Commerce Industry Framework
The Information Superhighway
Multimedia Content and Network Publishing
Messaging and Information Distribution
Common Business Services Infrastructure
Other Key Support Layers
Putting the Framework into Action: Microsoft Corporation
Types of Electronic Commerce
Inter-organizational Electronic Commerce
Intra-organizational Electronic Commerce
Consumer-to-Business Electronic Commerce
Intermediaries and Electronic Commerce
Key Questions for Management
Competitive Pressure
External Threat
Incorporating Changes
Designing New Organizational Structures
Managerial Options and Priorities
Summary
2. The Internet and the Access Provider Industry
Internet Service Providers
Key Market Drivers for the Internet
Who Is Making Money on the Internet
Clarifying Internet Terminology
Companies Providing Internet Access
Internet Topology
Differentiating Market Segments: Commercial versus
Consumer
Internet versus Online Services
Open versus Closed Architecture
Controlled Content versus Uncontrolled Content
Metered Pricing versus Flat Pricing
Innovation versus Control
Predicting the Future of the IAP Market
Convergence Leading to Competition
Service and Capacity Management
Customer Service, Loyalty, and Retention
Marketing
Customer Education
Changing Technology behind Internet Access
Changing Technology behind the Access Provider
Summary
3. World Wide Web--Applications
Brief History of the Web
What Exactly Is the Web?
Why Is the Web Such a Hit?
The Web and Ease of Use
The Web and Ease of Publishing
The Web as a New Distribution Channel
The Web and Network-Centric Computing
The Web and New Intra-Business Applications
The Web and Electronic Commerce
The Web and Intra-Business Commerce
Other Intranet Applications
Intranet Advantages and Disadvantages
Management of Intranets
Understanding the Intranet Architecture
Summary
4. World Wide Web--Concepts and Technology
Key Concepts behind the Web
Overview of the Web's Technical Architecture
Interactive Web Applications
Interactive Applications
Interactivity and Information Integration
Web Extensions for Interactive Applications
Web and Database Integration
Web Database Products
HTML Forms and CGI Programs
Web Software Developmental Tools
Need for Better Programming Languages
New Programming Language: Java
Technically Speaking: What Exactly Is Java?
Role of Java in Electronic Commerce
How Does Java Work?
Business Reasons for Using Java
Multimedia Web Extensions
Virtual Reality Modeling Language (VRML)
RealAudio
Internet and Web-based Telephony
Directories and Search Engines
Lycos
Summary
5. Firewalls and Transaction Security
Firewalls and Network Security
Types of Firewalls
Firewall Security Policies
Emerging Firewall Management Issues
Transaction Security
Types of Online Transactions
Requirements for Transaction Security
Encryption and Transaction Security
Secret-Key Encryption
Public-Key Encryption
Implementation and Management Issues
World Wide Web and Security
Netscape's Secure Sockets Layer
Security and Online Web-based Banking
Summary
6. Electronic Payment Systems
Overview of the Electronic Payment Technology
The Online Shopping Experience
Limitations of Traditional Payment Instruments
Electronic or Digital Cash
Properties of Electronic Cash
Digital Cash in Action
Electronic Checks
Benefits of Electronic Checks
Electronic Checks in Action
NetCheck: A Prototype Electronic Check System
Electronic Check Project
Online Credit Card-Based Systems
Types of Credit Card Payments
Secure Electronic Transactions (SET)
Other Emerging Financial Instruments
Debit Cards at the Point of Sale (POS)
Debit Cards and Electronic Benefits Transfer
Smart Cards
Consumer, Legal, and Business Issues
Summary
7. Electronic Commerce and Banking
Changing Dynamics in the Banking Industry
Changing Consumer Needs
Cost Reduction
Demographic Trends
Regulatory Reform
Technology-based Financial Services Products
Home Banking History
Why Will It Be Different This Time?
Home Banking Implementation Approaches
Home Banking Using Bank's Proprietary Software
Banking via the PC Using Dial-Up Software
Banking via Online Services
Banking via the Web: Security First Network Bank
Open versus Closed Models
Management Issues in Online Banking
Differentiating Products and Services
Managing Financial Supply Chains
Pricing Issues in Online Banking
Marketing Issues: Attracting Customers
Marketing Issues: Keeping Customers
Back-Office Support for Online Banking
Integrating Telephone Call Centers with the Web
Summary
8. Electronic Commerce and Retailing
Changing Retail Industry Dynamics
Overbuilding and Excess Capacity
Demographic Changes
Consumer Behavior
Technology Improvements in Electronic Retailing
Online Retailing Success Stories
Online Retailing: Peapod's Experience
CUC International
Wine on the Web: Virtual Vineyards
Web-based Travel Agencies
Mercantile Models from the Consumer's Perspective
Distinct Phases of a Consumer Mercantile Model
Prepurchase Preparation
Purchase Consummation
Postpurchase Interaction
Management Challenges in Online Retailing
Come Up with a Retailing Strategy
Manage Channel Conflict
Learn to Price Online Products/Services
Deliver a Satisfying Shopping Experience
Design the Layout of an Online Store
Manage Brands
Create the Right Incentives
Summary
9. Electronic Commerce and Online Publishing
Why Online Publishing?
Online Publishing Strategies
Online Publishing Approaches
Full-Text and Bibliographic Databases
Personalized and Customized News
Business Information and News Delivery
Edutainment = Education + Entertainment
Online Publishing Success Stories
PointCasting
Time Warner's Pathfinder
Disney Online
Integrating TV and Data Streams: Intercasting
Advertising and Online Publishing
An Online Publishing Missing Piece: Measurement
Digital Copyrights and Electronic Publishing
Online Copyright Protection Methods
Summary
10. Intranets and Supply-Chain Management
Supply-Chain Management Fundamentals
Pull versus Push Supply-Chain Models
Elements of Supply-Chain Management
Integrating Functions in a Supply Chain
Managing Retail Supply Chains
The Order Management Cycle (OMC)
Supply-Chain Application Software
Software for Supply-Chain Management
Recent Trends in Application Software
What Is the Business Market?
Understanding the Application Software Architecture
Future of Supply-Chain Software
Intranets and Network-Centric Computing
Intranets and Application Software
Impact of the Web on Application Software
Elaborating on the Intranet Architecture
What Remains to Be Done?
Summary
11. Intranets and Customer Asset Management
Why Customer Asset Management?
Challenges in Implementing Customer Asset Management
Customer Asset Management and Supply Chains
Online Sales Force Automation
What Is Sales Force Automation?
Elements of Online Sales Automation
Intranets and Sales Automation
What Are the Management Issues?
Online Customer Service and Support
The Web and Customer Service
The Role of Technology in Customer Service
What Are the Business Requirements?
The Enabling Intranet Technology
Technology and Marketing Strategy
Marketing Decision Support Systems
Marketing Decision Support Applications
Summary
12. Intranets and Manufacturing
Defining the Terminology
Integrated Logistics
Agile Manufacturing
Emerging Business Requirements
Customer-Driven Manufacturing
Rapid Internal Response to Demand Changes
Efficiently Managing Supply Chain Complexity
Manufacturing Information Systems
Discrete versus Process Manufacturing Market
Types of Manufacturing Information Systems
Intranet-Based Manufacturing
Customer-Driven Manufacturing
Real-Time Decision Support
Intelligent Process Management
Logistics Management
Problems with Traditional Logistics Management
Case Study: Microsoft Corp Integrated Logistics
Objective of Modern Logistics Function
Forecasting
Purchasing
Distribution Management
Electronic Data Interchange (EDI)
Benefits of EDI
EDI in Action
Why Has EDI Adoption Lagged?
Summary
13. Intranets and Corporate Finance
Intranets and Finance
What Exactly Are Financial Systems?
What Do Financial Systems Do?
Financial Intranets
Understanding the Different Software Modules
Transaction Accounting and Electronic Commerce
Financial Analysis and Management Accounting
Inventory Accounting
Payment Management
Treasury and Cash Management
Human Resources Management Systems
HRMS Functions
Size/Structure of Financials Software Market
Product Strategy
Financial Data Warehouses
How Are Firms Using the Web for OLAP?
Desirable Software Requirements
Summary
Received on Thursday, 10 July 1997 14:45:33 UTC