RE: WAP Service Provider Business Model

Gareth,

to understand alternatives for business models which could work
on WAP based services, the best is to look first at those which
are already implemented and working. At the moment you can only
find those in Japan with over 20 million users. We'd be happy to
help you to understand those. As a first start you can get some
information on imode and on WAP based business models in Japan in
our imode-faq:
http://www.eurotechnology.com/imode/faq.html

Best regards,

Gerhard Fasol
http://www.eurotechnology.com/
fasol@eurotechnology.com

> RE: WAP Service Provider Business Model
> 
> From: Austin Bill-P23393 (Bill.Austin@motorola.com)
> Date: Wed, Nov 08 2000
> 
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> Message-ID: <7DB8A48B5875D411875E00805F77919C8AB2AC@az25exm04.geg.mot.com>
> From: Austin Bill-P23393 <Bill.Austin@motorola.com>
> To: "'Gareth Edwards'" <g.edwards@goldcircle.co.uk>, www-mobile@w3c.org
> Date: Wed, 8 Nov 2000 10:15:02 -0700
> Subject: RE: WAP Service Provider Business Model
> 
> In the current web based model, there are thousands of affiliate programs
> which pay the refering site, portal or gateway a fee for each sale, referral
> or ad impression.  As an example, the food.com affiliate program used to pay
> 10 cents per click-thru to their web site, $1.00 for each new registered
> user and $5.00 for the first time a new user ordered food from one of the
> participating restaurants.  They recently changed the model to only pay
> $6.00 per first time food order.  Search engine affiliate programs also pay
> so if you provide Google.com, you get 3 cents per search, Ask.com pays 1
> cent per search (they used to pay 6 cents) and goto.com pays 2 cents.  I
> have corresponded with several of the major affiliate management vendors and
> they are working on WAP versions of their programs.
> 
> Bill Austin  http://home.att.net/~wbaustin/famous.html
> Web Jobs http://www.egroups.com/group/webjobslist
> WAP Jobs  http://www.egroups.com/group/wapjobs
> Bluetooth News and Discussion http://bluetooth.listbot.com/
> WLAN News and Discussion  http://www.egroups.com/group/wirelesslan/
> 
> -----Original Message-----
> From: Gareth Edwards [mailto:g.edwards@goldcircle.co.uk]
> Sent: Wednesday, November 08, 2000 2:35 AM
> To: www-mobile@w3c.org
> Subject: WAP Service Provider Business Model
> 
> Hi
> 
> I am trying to understand how WAP service providers, the people offering
> restaurant information, location of ATM's etc. make any money.
> 
> Can they charge callers, do they get a share of the cost of the mobile phone
> call or do they have to charge the restaurants etc for appearing on their
> directories?
> 
> Thanks in anticipation.
> 
> Gareth
> 
> 
> Gareth Edwardsé

Received on Wednesday, 22 November 2000 21:42:03 UTC