- From: Paul Davis <paul@ten-20.com>
- Date: Tue, 30 Jan 2001 14:03:48 -0000
- To: <w3c-wai-ig@w3.org>
Hi Graham, So as not to bore list members to death I will do this in bits. I will go off list with anyone else who wants to try this and give me feed back to the next steps as they vary. In the early days of the internet a web site was considered an expensive fashion accessory of larger corporate bodies. As such the job was tasked to IT departments as the computer experts. This tendency continues today in many areas. Hence the need to pose this marketing question in the first place. So the first piece of advice find an experienced (thus expensive) marketing guru. These are few and far between but worth their weight in gold, they work all hours and at a pace you could never keep up with. Hand the power over to him/her and get them to head up your team. If they are any good they will rapidly task all of you with certain areas geared to your skills and interests and leave you well alone to get on with it. Then get on with doing their own thing. Which is out there pressing flesh and gathering info. In other words strategic. How often have you heard of start ups who said "we made some terrible mistakes in the early days and was just getting it right when the cash ran out" In the meantime..............back to basics. I notice that in off list email to me you were not sure how to decide exactly what questions you wanted answered, so try this method below. Determining the size of the potential accessible market place is easy, basically it's the entire on line community within the given area. But that is not what you are looking for. I suspect the question should have been put as "How do I determine the size of a target market place within and for a particular group of targeted individuals" That is different. There are those on this list that may now blanch as it is core philosophy to the WAI's existence that all sites should be accessible anyway. What I do not know is how much Australian events effect New Zealand and it's law making. Critical information and will influence the eventual outcome/figures. You need to come up with a few lists. The best method to achieve this is to get a few low tack 'post it' pads of various colours and sit round a table each person with their own coloured pad. Invite anyone you like to the session, the wider the pool of experience the better the end result. Allow at least 2 hours for this first brain storm session. A few drinks will also help to get things going (no one says it can't be fun).....drunk is not good. The advantage of each person having their own colour shows who is not pulling their weight. At this stage it does not matter how crazy, simple or just plain stupid the headings or ideas are. All are important. In one section you could have suppliers to disabled people, in another section the different groups of disabled people, in another section national corporations who should know better, the type of charitable organisations who should know better, people you want or feel the need to talk to. You need about 10 headings as a minimum, the number of ideas is infinite. As each person thinks of a 'target' or category it gets written down and stuck on the wall. Once the time is up divide into 2 groups and place the idea's under the headings, the 2nd group can then move things about or add or remove totally to the discard part of the wall. (not thrown away) the first group then goes again if they want to. The rules. 1) No idea is too crazy or (pardon the expression) off the wall. Many good ideas come out of crazy ones. 2) No Mickey taking about each other's ideas. 3) No piece of paper is thrown away. 4) Time is money so set a limit for each section and stick to it. You should now have something tangible to aim at. Now you need another wall. (in theory there are 4!!) This wall is potential information sources. It takes less time but set a time anyway. Forget totally the first wall that by this time should be looking like an interior designers nightmare. Once again it does not matter how crazy the idea is, if it is thought of, it goes up on the wall. Even down to Uncle Fred because he was in hospital once for 6 weeks......on the wall please. Another wall, time to start reducing the headings and targets. Divide into two groups but not the same teams as the first 2 groups, the first group moves the papers on wall one to wall three, under the same headings. leaving the crazier notions where they are on wall one. The second group can then move some back to wall one or move items from wall one to wall three. Do this a couple of times, it is not allowed to question any movement or decision by anyone. What is left on wall one can also be brain stormed to get any bounced ideas from the whole group. Wall 4, do the same on wall 4 with wall 2. Now on wall 4 you should have a reduced list of potential information sources, it's time to take wall three's contents and place them under the best heading on wall 4 giving each group a chance to change things. You now have targets and potential information sources. Stick all the targets together with the information source on top. Also save the rejected bits, they may come in handy later. You now have research objectives, and strategic decisions to make. I need feed back on your results before going any further, better send them to me off list! By doing this you have narrowed the field and decided exactly what you wish to achieve. All music to a potential funders ears. You are focused and know exactly what you want and where to get it. If I was running the show I would then task each member of staff with one section, and cover the left over sections myself. smiles Paul Davis www.ten-20.com The portal website for disabled people and associated professionals. Interested in conservation? Go to www.africanconservation.com
Received on Tuesday, 30 January 2001 09:01:23 UTC