- From: Patrick H. Lauke <redux@splintered.co.uk>
- Date: Thu, 19 Jan 2017 22:58:51 +0000
- To: w3c-wai-gl@w3.org
On 19/01/2017 20:14, Mike Elledge wrote: > SEO Expert opinion: > > * Every image should have both an alternative description and a title > to optimize SEO. > * Adjacent text is important to SEO, so include it as well. > > > Can anyone sort this out? I've found a couple of articles that say image > titles have a minimal affect, but nothing that addresses this directly. I would put the onus on the SEO "expert" to provide hard, measurable evidence that this is indeed the case. I'll note that search engine algorithms have evolved over the years to not simply be dumb "text aggregators" that give higher weight to a page for particular key words based on frequency, but that the algorithms have become attuned to try and spot attempts at content-stuffing and artificial gaming for a rating boost. Search engines try to weed out obvious attempts at overstuffing, and instead try (through heuristics, basic AI, etc) to rank pages based on their usefulness to actual human users. That's why my best advice would be: forget SEO experts and write content / code pages first and foremost with human users in mind, and trust that search engines' aim is to weight pages based on this, rather than any dumb keyword frequency/proximity. (In fact, if algorithms suspect that a page is trying to stuff keywords unnaturally into a page, they will actually lower key scores for that particular term for the page) P -- Patrick H. Lauke www.splintered.co.uk | https://github.com/patrickhlauke http://flickr.com/photos/redux/ | http://redux.deviantart.com twitter: @patrick_h_lauke | skype: patrick_h_lauke
Received on Thursday, 19 January 2017 22:59:19 UTC