Re: FW: Ad conformance

I disagree with the suggestion. If the ad (which is content on the page)
doesn't conform, then the page doesn't conform.

If we write a conformance system that allows for variable conformance within
a page (this part conforms to extended, that part conforms to core, or to
"doesn't break the rest") then it would be fine.

I can't imagine that ads provided by a third party are different from any
other application provided by a third party, and don't think it makes sense
to allow a claim of conformance for something that doesn't conform. (I've
argued the detail before). It causes all kinds of problems, including one of
credibility.

cheers

Chaals

On Fri, 19 Sep 2003, Jens Meiert wrote:

>
>> The suggestion was that sites be allowed to claim conformance even if
>> advertisements did not conform as long as
>
>I agree, because one problem might be 'ambitious' Web sites (providing
>accessible and standard conformable content) being annulled by cooperation
>partners delivering inaccessible (advert) code -- will they force their partners to
>comply with W3C or especially WAI standards (and are they at all able to
>enforce this)? Or won't they, because they either don't care of foreign code or
>they don't even see the problem?
>
>> It was also felt that if the user agent could prevent or turn off any of
>> these behaviors
>
>Maybe the only realistic opportunity to get rid of (inaccessible) adverts.
>
>-- By the way, this topic is like a gray area because there are several
>characteristics only matching in the advertising sector... not only are foreign
>providers responsible for an almost sensible Web site section (related to
>content 'above the fold'), but also there still is a discussion about online
>advertising efficiency [1, 2]. And in general, is a 'common sense appeal' really
>enough?
>
>
>Best regards,
> Jens.
>
>
>
>[1] Jakob Nielsen -- Will Plain-Text Ads Continue to Rule?
>     http://www.useit.com/alertbox/20030428.html
>[2] Jakob Nielsen -- Making Web Advertisements Work
>     http://useit.com/alertbox/20030505.html
>
>
>--
>Jens Meiert
>Interface Architect
>
>http://meiert.com
>

Charles McCathieNevile  http://www.w3.org/People/Charles  tel: +61 409 134 136
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Received on Friday, 19 September 2003 12:06:08 UTC