Re: FW: Ad conformance

> The suggestion was that sites be allowed to claim conformance even if
> advertisements did not conform as long as

I agree, because one problem might be 'ambitious' Web sites (providing
accessible and standard conformable content) being annulled by cooperation
partners delivering inaccessible (advert) code -- will they force their partners to
comply with W3C or especially WAI standards (and are they at all able to
enforce this)? Or won't they, because they either don't care of foreign code or
they don't even see the problem?

> It was also felt that if the user agent could prevent or turn off any of
> these behaviors

Maybe the only realistic opportunity to get rid of (inaccessible) adverts.

-- By the way, this topic is like a gray area because there are several
characteristics only matching in the advertising sector... not only are foreign
providers responsible for an almost sensible Web site section (related to
content 'above the fold'), but also there still is a discussion about online
advertising efficiency [1, 2]. And in general, is a 'common sense appeal' really
enough?


Best regards,
 Jens.



[1] Jakob Nielsen -- Will Plain-Text Ads Continue to Rule?
     http://www.useit.com/alertbox/20030428.html
[2] Jakob Nielsen -- Making Web Advertisements Work
     http://useit.com/alertbox/20030505.html


-- 
Jens Meiert
Interface Architect

http://meiert.com

Received on Friday, 19 September 2003 01:59:45 UTC