Re: Birthday blog post

Well done Scott!

For the post about the birthday party, feel free to use my picture of the
cake if you don't have a better quality photo:

https://twitter.com/franciov/status/389005249815801856

Ciao ;)

Francesco <https://twitter.com/franciov>


On 17 October 2013 00:09, Julee Burdekin <jburdeki@adobe.com> wrote:

> +1
>
>
> ----------------------------
> julee@adobe.com
> @adobejulee
>
> From: Eliot Graff <Eliot.Graff@microsoft.com>
> Date: Wednesday, October 16, 2013 3:00 PM
> To: Scott Rowe <scottrowe@google.com>
> Cc: Alex Komoroske <komoroske@google.com>, julee <julee@adobe.com>, Andre
> Jay Meissner <ameissne@adobe.com>, WebPlatform Public List <
> public-webplatform@w3.org>, PhistucK <phistuck@gmail.com>
> Subject: RE: Birthday blog post
>
> Thanks, Scott.****
>
> ** **
>
> So (trying to recap, here), Scott’s gotten feedback, which he can
> incorporate if he chooses. With the exception of linking to or not linking
> to people’s pages, the feedback was made up of suggestions, none of which
> constituted a request to block the publication of the blog post. As far as
> I can tell, everyone said looks good to me.****
>
> ** **
>
> Is that how others see where we are?****
>
> ** **
>
> Thanks,****
>
> ** **
>
> Eliot****
>
> ** **
>
> *From:* Scott Rowe [mailto:scottrowe@google.com <scottrowe@google.com>]
> *Sent:* Wednesday, October 16, 2013 1:55 PM
> *To:* Eliot Graff
> *Cc:* Alex Komoroske; Julee; Andre Jay Meissner; public-webplatform@w3.org;
> PhistucK
> *Subject:* Re: Birthday blog post****
>
> ** **
>
> Thanks to all who have commented in this thread. While it is lamentable
> that we did not formulate and execute a press strategy for the birthday
> announcement, such a strategy is quite separate from the considerations for
> reporting the business of WPD in the blog. Also, the risk of "blowing" a
> wider publicity opportunity by celebrating our anniversary in the blog is
> not significant.****
>
> ** **
>
> Following the communication on the subject (that has been in circulation
> on this e-mail list for the last month), here is what we have planned to do:
> ****
>
> ** **
>
> 1. The first post on the subject was the post announcing the doc sprint
> [1], it effectively invites the community to the birthday party.****
>
> ** **
>
> 2. A birthday celebration post (the subject of this thread) that
> recognizes and celebrates the efforts of the whole community over the last
> year. ****
>
> ** **
>
> 3. A birthday celebration post that chronicles the actual
> birthday-party-slash-doc-sprint anticipated in the earlier blog
> post [1] announcing the doc sprint.****
>
> ** **
>
> We are using the blog to celebrate the first anniversary with and for the
> community through several perspectives, with a post for each. (You will
> note that these posts have a common motif: the altered and repurposed
> images of paintings by Dutch masters. Indeed, doing this is not only legal,
> but it is actively encouraged and facilitated by the Rijksmuseum - but that
> may be the subject of yet another blog post and certainly beyond the scope
> of this discussion.)****
>
> ** **
>
> The first post was designed to pique interest and generate anticipation of
> the birthday across the community.****
>
> ** **
>
> The second post celebrates the birthday for the community generally, and
> those in the community specifically who made outstanding contributions to
> WPD during the year. We would be remiss if we did not acknowledge their
> contributions within the context of a birthday celebration. We may not be
> able to serve them a piece of cake, but we can, and should, include them in
> the celebration.****
>
> ** **
>
> The third post will report the results of the
> birthday-party-slash-doc-sprint. It, too will say "Happy Birthday!" and
> acknowledge the contributions of doc sprint participants. This one will
> have the pictures of the cake, as well as the doctored images of paintings
> by Dutch masters, and the compulsory shots of happy, productive doc sprint
> participants.****
>
> ** **
>
> Note that the blog is largely us speaking to ourselves. It is not a press
> release. Furthermore, with none of this communication are we in danger of
> mis-communicating what is happening on WPD currently. Rather, we are
> responsibly reporting the business of WPD, as the blog intends.****
>
> ** **
>
> If the stewards want to generate a public relations announcement, replete
> with a communication strategy like that implemented last year at launch,
> those interested in doing so should get busy now. There are only a few
> weeks left in the month.****
>
> ** **
>
> To those of you who have responded with specific comments on the substance
> of this post - credit where credit is due, clarifications, etc. - I thank
> you and I will incorporate your comments.****
>
> ** **
>
> [1]
> http://blog.webplatform.org/2013/09/web-platform-doc-sprint-amsterdam-october-12/
> ****
>
> ** **
>
> Thanks!****
>
> ~Scott****
>
> ** **
>
> ** **
>
> ** **
>
> On Wed, Oct 16, 2013 at 9:53 AM, Eliot Graff <Eliot.Graff@microsoft.com>
> wrote:****
>
> I understand Alex’s concern about wasting our press engagement; however, I
> think that a blog post here is a good idea (with a few edits). ****
>
>  ****
>
> We blog (somewhat) regularly about events and milestones. And the press
> does not glom onto them as official press releases. If we do, indeed, lower
> the fanfare a tad and keep this long one of two things will happen. The
> press will either ignore it (most likely, given past behavior), or they
> will notice it and fill copy with it. This is not a big announcement, nor
> is there anything press worthy in it, with one exception: “Webplatform has
> been live for a year. What have they done?” Not a big story. If they *do*want to run the story, though, this provides the background. We should
> really make sure that at the end we say, “We will reach a milestone in the
> next 60 days, one that we are proud of and one which we will announce on
> the blog. Stay tuned….”****
>
>  ****
>
> Overall, I like the post. The litany of accomplishments is good, accurate,
> and not overblown. The section headers could be toned down, but the
> structure and flow are really nice. Great job, Scott!****
>
>  ****
>
> Consistency in the voice would be good, and switching to third person
> would be best, IMHO. From:****
>
> We’ve also developed a comprehensive CSS properties reference<http://docs.webplatform.org/wiki/css/properties>
> .****
>
> To****
>
> The team developed a comprehensive CSS properties reference<http://docs.webplatform.org/wiki/css/properties>
> .****
>
> Etc.****
>
>  ****
>
> I’d love to be able to edit this, but I am really tied up today and
> tomorrow with the release of IE11 and Windows 8.1.****
>
>  ****
>
> My 2 cents****
>
> Eliot****
>
>  ****
>
> PS. One specific passage I had a question about was this one:****
>
>  ****
>
> Thanks to the invaluable efforts of Dave Gash<http://docs.webplatform.org/wiki/User:Dgash>,
> Mike Sierra <http://docs.webplatform.org/wiki/User:Sierra>, Lance Leonard<http://docs.webplatform.org/wiki/User:Lleonard>,
> and many others, we reorganized the API Reference<http://docs.webplatform.org/wiki/apis>,
> updating 9 imported documents and adding 13 new documents, in over 730
> pages. ****
>
>  ****
>
> I’m not quite sure how to parse that.****
>
>  ****
>
> *From:* Alex Komoroske [mailto:komoroske@google.com]
> *Sent:* Wednesday, October 16, 2013 9:28 AM
> *To:* Julee
> *Cc:* Eliot Graff; Andre Jay Meissner; Scott Rowe;
> public-webplatform@w3.org; PhistucK****
>
>
> *Subject:* Re: Birthday blog post****
>
>  ****
>
> I realize my earlier comments may not have been clear.****
>
>  ****
>
> My basic point boils down to: we get one free chance to engage tech press
> for an announcement around our birthday. We're close to having something
> meaty (CSS Properties), but we aren't there yet to have a big announcement.
> A "year in review" that is not positioned to grab press attention (like
> this post) is a *great *idea (and it's extremely well executed and
> exhaustively researched by Scott--many props). I just want to be careful
> about making this a "happy birthday" post that could *accidentally *engage
> the press and blow our one-free-announcement card.  ****
>
>  ****
>
> Luckily, in my personal opinion it's easy to avoid accidental press pickup
> by softening the "birthday" language, and by keeping it long and in depth
> (so scratch that point in my earlier comments).****
>
>  ****
>
> --Alex (the guy who apparently loves parentheticals) Komoroske****
>
>  ****
>
>  ****
>
>  ****
>
> On Wed, Oct 16, 2013 at 9:15 AM, Julee <julee@adobe.com> wrote:****
>
> Eliot:****
>
>  ****
>
> As the keeper of the blog, what do you think? We talked last Friday about
> having a birthday post sooner rather than later, but I also see Alex's
> point. Would you please weigh in?****
>
>  ****
>
> J****
>
> ----------------------------****
>
> julee@adobe.com****
>
> @adobejulee****
>
>  ****
>
> *From: *Alex Komoroske <komoroske@google.com>
> *Date: *Wednesday, October 16, 2013 8:44 AM
> *To: *PhistucK <phistuck@gmail.com>
> *Cc: *Andre Jay Meissner <ameissne@adobe.com>, Scott Rowe <
> scottrowe@google.com>, WebPlatform Public List <public-webplatform@w3.org>
> *Subject: *Re: Birthday blog post****
>
>  ****
>
> Thanks for writing this up, Scott! Overall it's well written and gives a
> lot of great shoutouts.****
>
>  ****
>
> A few high-level comments:****
>
>    - The post uses first person a few times, which seems a bit informal
>    for an Official Announcement on the Official Blog. (Although it's possible
>    I just have weird preferences--what do others think?)****
>    - It's *looooooooong*. It's a great, in-depth overview of progress in
>    the past year, but it might be too much for a general audience to read
>    through.****
>    - We had talked in the past about using the birthday timing for a more
>    concerted marketing push. That implies to me that we might want to
>    de-emphasize the one year birthday angle in this post so we can "save it"
>    for a bigger push. One way to do that is to keep this post comprehensive
>    (which is pretty inside baseball and won't be particularly interesting to
>    press), and play down the "OMG it's our birthday" angle just slightly in
>    the intro and title. Does that make sense? Is it a silly idea?****
>
> I haven't had a chance to leave specific, low-level comments.****
>
>  ****
>
> --Alex****
>
>  ****
>
> On Wed, Oct 16, 2013 at 2:12 AM, PhistucK <phistuck@gmail.com> wrote:****
>
> Oh, now I see there are two mentions - please, remove both of them (one is
> "Phistuk").****
>
>  ****
>
> Thank you for trying. ;)****
>
>
> ****
>
>  ****
>
> ☆*PhistucK*****
>
>  ****
>
> On Wed, Oct 16, 2013 at 12:07 PM, PhistucK <phistuck@gmail.com> wrote:****
>
> Please, remove my name from the post, I do not need any credit.****
>
> (It was pointing to the wrong link anyway)****
>
>
> ****
>
>  ****
>
> ☆*PhistucK*****
>
>  ****
>
> On Wed, Oct 16, 2013 at 11:18 AM, Andre Jay Meissner <ameissne@adobe.com>
> wrote:****
>
> Great work Scott! Minor spelling fix (good old "Doc Sprint" FTW!), already
> in. Wondered if we could add 2-3 more images, could just be a pic of the
> great Amsterdam cake and maybe the Doc Sprint logo or so. Also thanks for
> giving me good reason to finally pimp my user profile a bit! :)) *Jay****
>
>  ****
>
>  ****
>
> *Von: *Scott Rowe <scottrowe@google.com>
> *Datum: *KW 42 | Mittwoch, 16. Oktober 2013 01:29
> *An: *"public-webplatform@w3.org" <public-webplatform@w3.org>
> *Betreff: *Birthday blog post
> *Neu gesendet von: *"public-webplatform@w3.org" <public-webplatform@w3.org
> >
> *Neu gesendet am: *KW 42 | Mittwoch, 16. Oktober 2013 01:30****
>
>  ****
>
> Blog reviewers, please take a look at this draft: ****
>
>  ****
>
> http://blog.webplatform.org/?p=729&preview=1&_ppp=9c032ed7ef****
>
>  ****
>
> Append your comments and suggestions to this thread.****
>
>  ****
>
> Thanks!****
>
> ~Scott****
>
>  ****
>
>  ****
>
>  ****
>
>  ****
>
>  ****
>
> ** **
>


Francesco <https://twitter.com/franciov>


On 17 October 2013 00:09, Julee Burdekin <jburdeki@adobe.com> wrote:

> +1
>
>
> ----------------------------
> julee@adobe.com
> @adobejulee
>
> From: Eliot Graff <Eliot.Graff@microsoft.com>
> Date: Wednesday, October 16, 2013 3:00 PM
> To: Scott Rowe <scottrowe@google.com>
> Cc: Alex Komoroske <komoroske@google.com>, julee <julee@adobe.com>, Andre
> Jay Meissner <ameissne@adobe.com>, WebPlatform Public List <
> public-webplatform@w3.org>, PhistucK <phistuck@gmail.com>
> Subject: RE: Birthday blog post
>
> Thanks, Scott.****
>
> ** **
>
> So (trying to recap, here), Scott’s gotten feedback, which he can
> incorporate if he chooses. With the exception of linking to or not linking
> to people’s pages, the feedback was made up of suggestions, none of which
> constituted a request to block the publication of the blog post. As far as
> I can tell, everyone said looks good to me.****
>
> ** **
>
> Is that how others see where we are?****
>
> ** **
>
> Thanks,****
>
> ** **
>
> Eliot****
>
> ** **
>
> *From:* Scott Rowe [mailto:scottrowe@google.com <scottrowe@google.com>]
> *Sent:* Wednesday, October 16, 2013 1:55 PM
> *To:* Eliot Graff
> *Cc:* Alex Komoroske; Julee; Andre Jay Meissner; public-webplatform@w3.org;
> PhistucK
> *Subject:* Re: Birthday blog post****
>
> ** **
>
> Thanks to all who have commented in this thread. While it is lamentable
> that we did not formulate and execute a press strategy for the birthday
> announcement, such a strategy is quite separate from the considerations for
> reporting the business of WPD in the blog. Also, the risk of "blowing" a
> wider publicity opportunity by celebrating our anniversary in the blog is
> not significant.****
>
> ** **
>
> Following the communication on the subject (that has been in circulation
> on this e-mail list for the last month), here is what we have planned to do:
> ****
>
> ** **
>
> 1. The first post on the subject was the post announcing the doc sprint
> [1], it effectively invites the community to the birthday party.****
>
> ** **
>
> 2. A birthday celebration post (the subject of this thread) that
> recognizes and celebrates the efforts of the whole community over the last
> year. ****
>
> ** **
>
> 3. A birthday celebration post that chronicles the actual
> birthday-party-slash-doc-sprint anticipated in the earlier blog
> post [1] announcing the doc sprint.****
>
> ** **
>
> We are using the blog to celebrate the first anniversary with and for the
> community through several perspectives, with a post for each. (You will
> note that these posts have a common motif: the altered and repurposed
> images of paintings by Dutch masters. Indeed, doing this is not only legal,
> but it is actively encouraged and facilitated by the Rijksmuseum - but that
> may be the subject of yet another blog post and certainly beyond the scope
> of this discussion.)****
>
> ** **
>
> The first post was designed to pique interest and generate anticipation of
> the birthday across the community.****
>
> ** **
>
> The second post celebrates the birthday for the community generally, and
> those in the community specifically who made outstanding contributions to
> WPD during the year. We would be remiss if we did not acknowledge their
> contributions within the context of a birthday celebration. We may not be
> able to serve them a piece of cake, but we can, and should, include them in
> the celebration.****
>
> ** **
>
> The third post will report the results of the
> birthday-party-slash-doc-sprint. It, too will say "Happy Birthday!" and
> acknowledge the contributions of doc sprint participants. This one will
> have the pictures of the cake, as well as the doctored images of paintings
> by Dutch masters, and the compulsory shots of happy, productive doc sprint
> participants.****
>
> ** **
>
> Note that the blog is largely us speaking to ourselves. It is not a press
> release. Furthermore, with none of this communication are we in danger of
> mis-communicating what is happening on WPD currently. Rather, we are
> responsibly reporting the business of WPD, as the blog intends.****
>
> ** **
>
> If the stewards want to generate a public relations announcement, replete
> with a communication strategy like that implemented last year at launch,
> those interested in doing so should get busy now. There are only a few
> weeks left in the month.****
>
> ** **
>
> To those of you who have responded with specific comments on the substance
> of this post - credit where credit is due, clarifications, etc. - I thank
> you and I will incorporate your comments.****
>
> ** **
>
> [1]
> http://blog.webplatform.org/2013/09/web-platform-doc-sprint-amsterdam-october-12/
> ****
>
> ** **
>
> Thanks!****
>
> ~Scott****
>
> ** **
>
> ** **
>
> ** **
>
> On Wed, Oct 16, 2013 at 9:53 AM, Eliot Graff <Eliot.Graff@microsoft.com>
> wrote:****
>
> I understand Alex’s concern about wasting our press engagement; however, I
> think that a blog post here is a good idea (with a few edits). ****
>
>  ****
>
> We blog (somewhat) regularly about events and milestones. And the press
> does not glom onto them as official press releases. If we do, indeed, lower
> the fanfare a tad and keep this long one of two things will happen. The
> press will either ignore it (most likely, given past behavior), or they
> will notice it and fill copy with it. This is not a big announcement, nor
> is there anything press worthy in it, with one exception: “Webplatform has
> been live for a year. What have they done?” Not a big story. If they *do*want to run the story, though, this provides the background. We should
> really make sure that at the end we say, “We will reach a milestone in the
> next 60 days, one that we are proud of and one which we will announce on
> the blog. Stay tuned….”****
>
>  ****
>
> Overall, I like the post. The litany of accomplishments is good, accurate,
> and not overblown. The section headers could be toned down, but the
> structure and flow are really nice. Great job, Scott!****
>
>  ****
>
> Consistency in the voice would be good, and switching to third person
> would be best, IMHO. From:****
>
> We’ve also developed a comprehensive CSS properties reference<http://docs.webplatform.org/wiki/css/properties>
> .****
>
> To****
>
> The team developed a comprehensive CSS properties reference<http://docs.webplatform.org/wiki/css/properties>
> .****
>
> Etc.****
>
>  ****
>
> I’d love to be able to edit this, but I am really tied up today and
> tomorrow with the release of IE11 and Windows 8.1.****
>
>  ****
>
> My 2 cents****
>
> Eliot****
>
>  ****
>
> PS. One specific passage I had a question about was this one:****
>
>  ****
>
> Thanks to the invaluable efforts of Dave Gash<http://docs.webplatform.org/wiki/User:Dgash>,
> Mike Sierra <http://docs.webplatform.org/wiki/User:Sierra>, Lance Leonard<http://docs.webplatform.org/wiki/User:Lleonard>,
> and many others, we reorganized the API Reference<http://docs.webplatform.org/wiki/apis>,
> updating 9 imported documents and adding 13 new documents, in over 730
> pages. ****
>
>  ****
>
> I’m not quite sure how to parse that.****
>
>  ****
>
> *From:* Alex Komoroske [mailto:komoroske@google.com]
> *Sent:* Wednesday, October 16, 2013 9:28 AM
> *To:* Julee
> *Cc:* Eliot Graff; Andre Jay Meissner; Scott Rowe;
> public-webplatform@w3.org; PhistucK****
>
>
> *Subject:* Re: Birthday blog post****
>
>  ****
>
> I realize my earlier comments may not have been clear.****
>
>  ****
>
> My basic point boils down to: we get one free chance to engage tech press
> for an announcement around our birthday. We're close to having something
> meaty (CSS Properties), but we aren't there yet to have a big announcement.
> A "year in review" that is not positioned to grab press attention (like
> this post) is a *great *idea (and it's extremely well executed and
> exhaustively researched by Scott--many props). I just want to be careful
> about making this a "happy birthday" post that could *accidentally *engage
> the press and blow our one-free-announcement card.  ****
>
>  ****
>
> Luckily, in my personal opinion it's easy to avoid accidental press pickup
> by softening the "birthday" language, and by keeping it long and in depth
> (so scratch that point in my earlier comments).****
>
>  ****
>
> --Alex (the guy who apparently loves parentheticals) Komoroske****
>
>  ****
>
>  ****
>
>  ****
>
> On Wed, Oct 16, 2013 at 9:15 AM, Julee <julee@adobe.com> wrote:****
>
> Eliot:****
>
>  ****
>
> As the keeper of the blog, what do you think? We talked last Friday about
> having a birthday post sooner rather than later, but I also see Alex's
> point. Would you please weigh in?****
>
>  ****
>
> J****
>
> ----------------------------****
>
> julee@adobe.com****
>
> @adobejulee****
>
>  ****
>
> *From: *Alex Komoroske <komoroske@google.com>
> *Date: *Wednesday, October 16, 2013 8:44 AM
> *To: *PhistucK <phistuck@gmail.com>
> *Cc: *Andre Jay Meissner <ameissne@adobe.com>, Scott Rowe <
> scottrowe@google.com>, WebPlatform Public List <public-webplatform@w3.org>
> *Subject: *Re: Birthday blog post****
>
>  ****
>
> Thanks for writing this up, Scott! Overall it's well written and gives a
> lot of great shoutouts.****
>
>  ****
>
> A few high-level comments:****
>
>    - The post uses first person a few times, which seems a bit informal
>    for an Official Announcement on the Official Blog. (Although it's possible
>    I just have weird preferences--what do others think?)****
>    - It's *looooooooong*. It's a great, in-depth overview of progress in
>    the past year, but it might be too much for a general audience to read
>    through.****
>    - We had talked in the past about using the birthday timing for a more
>    concerted marketing push. That implies to me that we might want to
>    de-emphasize the one year birthday angle in this post so we can "save it"
>    for a bigger push. One way to do that is to keep this post comprehensive
>    (which is pretty inside baseball and won't be particularly interesting to
>    press), and play down the "OMG it's our birthday" angle just slightly in
>    the intro and title. Does that make sense? Is it a silly idea?****
>
> I haven't had a chance to leave specific, low-level comments.****
>
>  ****
>
> --Alex****
>
>  ****
>
> On Wed, Oct 16, 2013 at 2:12 AM, PhistucK <phistuck@gmail.com> wrote:****
>
> Oh, now I see there are two mentions - please, remove both of them (one is
> "Phistuk").****
>
>  ****
>
> Thank you for trying. ;)****
>
>
> ****
>
>  ****
>
> ☆*PhistucK*****
>
>  ****
>
> On Wed, Oct 16, 2013 at 12:07 PM, PhistucK <phistuck@gmail.com> wrote:****
>
> Please, remove my name from the post, I do not need any credit.****
>
> (It was pointing to the wrong link anyway)****
>
>
> ****
>
>  ****
>
> ☆*PhistucK*****
>
>  ****
>
> On Wed, Oct 16, 2013 at 11:18 AM, Andre Jay Meissner <ameissne@adobe.com>
> wrote:****
>
> Great work Scott! Minor spelling fix (good old "Doc Sprint" FTW!), already
> in. Wondered if we could add 2-3 more images, could just be a pic of the
> great Amsterdam cake and maybe the Doc Sprint logo or so. Also thanks for
> giving me good reason to finally pimp my user profile a bit! :)) *Jay****
>
>  ****
>
>  ****
>
> *Von: *Scott Rowe <scottrowe@google.com>
> *Datum: *KW 42 | Mittwoch, 16. Oktober 2013 01:29
> *An: *"public-webplatform@w3.org" <public-webplatform@w3.org>
> *Betreff: *Birthday blog post
> *Neu gesendet von: *"public-webplatform@w3.org" <public-webplatform@w3.org
> >
> *Neu gesendet am: *KW 42 | Mittwoch, 16. Oktober 2013 01:30****
>
>  ****
>
> Blog reviewers, please take a look at this draft: ****
>
>  ****
>
> http://blog.webplatform.org/?p=729&preview=1&_ppp=9c032ed7ef****
>
>  ****
>
> Append your comments and suggestions to this thread.****
>
>  ****
>
> Thanks!****
>
> ~Scott****
>
>  ****
>
>  ****
>
>  ****
>
>  ****
>
>  ****
>
> ** **
>