Re: TPWG Public Comment on DNT Standard

On 3/12/13 4:16 PM, Elizabeth Coker wrote:
> Dear TPWG Members:
> 
> I want to direct everyone's attention to this WSJ article
> <http://online.wsj.com/article_email/SB10001424127887324096404578354533010958940-lMyQjAxMTAzMDEwMTExNDEyWj.html>
> that highlights the issues with "first" and "third" parties.  While a
> technical standard must be implemented, it should be consistent with
> consumer expectations, not warped into something that continues to
> obfuscate data collection from consumer, publisher and advertiser
> scrutiny.  Privacy preference management is typically assumed to be
> between the consumer and the website (or brand) by most people.  Only
> highly informed individuals realize that every time they "click" on
> something they could be dealing with a "new" first party and that their
> data may now be collected by some unknown entity  even though their
> intent was not to share, or only to share with the trusted brand or site.

May I add to this that, although there are no published industry
practices on this matter, data by (relatively) unknown entities is
gathered as a result of merely rendering the website. The vast majority
of individuals do not realise that.

This study about Facebook 'likes' also highlights the linkability issue.

Regards,

 Walter

Received on Wednesday, 13 March 2013 08:58:54 UTC