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Use of 1st Party Data in a 3rd Party Context

From: Yianni Lagos <ylagos@futureofprivacy.org>
Date: Wed, 3 Jul 2013 11:03:11 -0400
Message-ID: <CABaGCreM+qRD6dFhBKutcHgyN6Fh1r+AaOq34Mr2g5rtDPR_qA@mail.gmail.com>
To: "public-tracking@w3.org (public-tracking@w3.org)" <public-tracking@w3.org>

I drafted the below language for consideration by the group after
discussions with a number of the working group members.

If a Party receives a network transaction to which a DNT:1 header is
attached, during that network transaction, that Party must not use data it
previously collected while a First Party to customize the experience of a
user while operating as a Third Party, unless that Party’s identity is
transparent to the user.  For example, the use of prominent branding
directly on or around the content or advertisement would create

Thank you,
Received on Wednesday, 3 July 2013 15:03:39 UTC

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