RE: DNT: Agenda for Wednesday call, February 20

But Mike, don't forget industry participants are not the only stakeholders
in the process.  I personally would raise a formal objection to Market
Research being added as an exception, the same as I will be raising formal
objections to -any- exception to a user explicitly requesting not to be
tracked.  When DNT=1 it is not acceptable under -any- circumstances to
ignore that choice and it certainly isn't compatible with EU law and
probably not with US law either as it is misleading consumers, which I am
sure the FTC would have issues with.

Alexander Hanff

-----Original Message-----
From: Mike Zaneis [mailto:mike@iab.net] 
Sent: 20 February 2013 13:16
To: Walter van Holst
Cc: public-tracking@w3.org
Subject: Re: DNT: Agenda for Wednesday call, February 20

I'm not sure where this view that there is limited support for the market
research exception comes from, aside from David Singer's recent comments,
the rest of the industry participants support this exception. As Peter has
pointed out, it is a vital component of the existing DAA program and we
support extension to any W3C standard. Therefore, this is a very valid
discussion. 

Mike Zaneis
SVP & General Counsel, IAB
(202) 253-1466


On Feb 20, 2013, at 6:53 AM, "Walter van Holst" <walter.van.holst@xs4all.nl>
wrote:

> On 2/19/13 8:54 PM, Peter Swire wrote:
>> David:
>> 
>> 1. "Market research" has been proposed as a permitted use, to go into 
>> the text of the spec.  It is an important topic in practice for a 
>> range of companies.  The DAA code, which overlaps in its coverage 
>> with DNT issues, has an exception/permitted use for "market 
>> research."  To get adoption of DNT, getting clarity on "market 
>> research" seems entirely relevant.
> 
> Dear Peter,
> 
> Given the very limited support for the idea of market research (for 
> any common understood idea of market research) as a permitted use in 
> this group, I'm not sure whether it is beneficial to the credibility 
> of the process to try to define it in this standard.
> 
> Regards,
> 
> Walter
> 
>

Received on Wednesday, 20 February 2013 12:38:23 UTC