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Re: Proposed Text for Local Law and Public Purpose

From: Dobbs, Brooks <Brooks.Dobbs@kbmg.com>
Date: Fri, 26 Oct 2012 14:59:33 +0000
To: Rigo Wenning <rigo@w3.org>, "public-tracking@w3.org" <public-tracking@w3.org>
CC: Jeffrey Chester <jeff@democraticmedia.org>, Ed Felten <ed@felten.com>
Message-ID: <2B40EB3A3384EB4CB812241DDDC41D870602D9@KBMEXMBXPR01.kbm1.loc>

I appreciate you trying to find a solution here, but I am really the wrong
person to essentially be negotiating for what the MRC does or doesn't need
or how they can rejigger their systems.  Again I think I can guess pretty
accurately at what MRC or Company XYZ Anti-clickfraud squad might need,
but if you are asking specifics or how to change what they do - I'd go to
the horses mouth.  Does anyone object to bringing the MRC into the



Brooks Dobbs, CIPP | Chief Privacy Officer | KBM Group | Part of the
Wunderman Network
(Tel) 678 580 2683 | (Mob) 678 492 1662 | kbmg.com

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On 10/26/12 4:47 AM, "Rigo Wenning" <rigo@w3.org> wrote:

>On Thursday 25 October 2012 15:40:10 Dobbs, Brooks wrote:
>> It may be that it is concluded that accrediting measurement is
>> incompatible with DNT, but I would suggest that this is an
>> outcome with exceedingly broad reaching consequences.
>There is a big eco-system. But we can't just do nothing because a
>change here would affect changes there. I would hope that we can do
>DNT so that it is feasible with MRC. Ed has hinted that maybe MRC
>can be implemented in a way that is more privacy friendly and thus
>acceptable even under DNT:1. I hear Kimon saying that they have done
>their homework already and measure without personal data. Maybe a
>simple tweak will help. Can we compare IAB EU way to the others?
>Nobody ever said that this endeavor will be simple. But again, if as
>is fits, fine. If we need to tweak, we have to identify what. To
>know, we need to know what personal identifiers they use. I hear
>Brooks saying "IP" but there may be other identifiers. Nobody wants
>to end measuring. But we have to resolve a conflict here between
>measuring (and accuracy) against an expressed will of not being
>followed and put into a dossier.
>Brooks do you happen to know what MRC collects? Or is this too
>sensitive for a public mailing-list?
Received on Friday, 26 October 2012 15:00:02 UTC

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