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ACTION-254: Draft text on freq. capping that would avoid new definitions and/or remove redundant normative requirement

From: Nicholas Doty <npdoty@w3.org>
Date: Wed, 17 Oct 2012 00:39:21 -0700
Message-Id: <BAA47F07-6F0F-4862-9FA5-C43290B9451E@w3.org>
Cc: Shane Wiley <wileys@yahoo-inc.com>, "Amy Colando (LCA)" <acolando@microsoft.com>
To: "public-tracking@w3.org (public-tracking@w3.org)" <public-tracking@w3.org>
I think Shane and Amy were taking the lead on new possible text for frequency capping, but here is one attempt:

> Operators may retain data related to a communication in a third-party context to use for limiting how often advertisements are shown to a particular user if the data retained do not include the user's browsing history (for example, page URIs on which ads were past delivered). For this permitted use, operators must not construct profiles of users or user behavior based on their ad frequency history  or otherwise alter the user's experience based on this data.

The motivation here was to reflect the idea from the Bellevue meeting of frequency capping that doesn't retain URI histories, but to make that a high-level requirement rather than a specific implementation (hashing of campaign IDs). It may be that those implementations would still be useful examples for an appendix. Shane, Amy or others, please let me know whether this captures what you had in mind.

Received on Wednesday, 17 October 2012 07:39:27 UTC

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