Re: Text for market research under issue 25

Kathy Joe:

Can you describe in ESOMAR's proposal how the research data will be used if it is linked a campaign or client.  For example, does the provision of not connected to an individual mean that it won't be used in any way to help create personna's or an algorithm, for example, that may be used in a campaign or a targeted related online ad event?

Thanks
Jeffrey Chester
Center for Digital Democracy
jeff@democraticmedia.org



On Oct 4, 2012, at 9:47 AM, Kathy Joe wrote:

> Thanks Rob
> 
> As we understand it, this is a worldwide standard that is subject to national and regional law 
> 
> Kathy
> From: Rob van Eijk <rob@blaeu.com>
> Reply-To: <rob@blaeu.com>
> Date: Thursday, October 4, 2012 9:42 AM
> To: <public-tracking@w3.org>
> Subject: Re: Text for market research under issue 25
> Resent-From: <public-tracking@w3.org>
> Resent-Date: Thu, 04 Oct 2012 07:43:12 +0000
> 
> Hi Kathy,
> 
> The 'panel calibration' which you and Alex brought up a number of times can legally (EU) only be done with explicit user consent, after having been provided with clear and comprehensive information. Making market research part of the DNT standard through a permitted use doesn't make it a legitimate business practice.
> 
> Rob
> 
> 
> On 4-10-2012 9:16, Kathy Joe wrote:
>> This text is intended to complete the section onaggregated data which contained a reference to market research, until the last version issued just before the f2f meeting in Amsterdam.
>>  
>> We propose that it be included under issue 25
>>  
>>  
>> Issue 25
>>  
>> Aggregated data
>> 6.1.1.1 Short Term Collection and Use for market research
>> Note
>>  
>> Information may be collected and used for market research and research analytics, so long as the information is only retained for the time necessary to complete the research study. This is providing that the raw information is not transmitted to a third party, the information is not used to build a commercial profileabout individual users or alter any individual's user experience, and there is no return path to an individual.
>>  
>> A key method for ensuring privacy while collecting and processing large amounts of data is removing any link to a device identifier. Raw data for market research may contain for example an IP address or a marker for a cookie, which may be temporarily retained for sample and quality control as well as auditing purposes. No individual can be identified in the subsequent aggregated statistical report.
>>  
>>  
>> Kathy Joe,
>> Director, International Standards and Public Affairs
>> 
>> <Preview Document.png>
>> 
>> Eurocenter 2, 11th floor
>> Barbara Strozzilaan 384
>> 1083 HN Amsterdam
>> The Netherlands
>> Tel: +31 20 664 2141
>> 
>> Fax: +31 20 589 7885
>> www.esomar.org
>> 
>> ESOMAR is the essential organisation for encouraging, advancing and elevating market research worldwide.
>> 
>> <Preview Document.png>
>