Re: Text for market research under issue 25

Hi Kathy,

The 'panel calibration' which you and Alex brought up a number of times 
can legally (EU) only be done with explicit user consent, after having 
been provided with clear and comprehensive information. Making market 
research part of the DNT standard through a permitted use doesn't make 
it a legitimate business practice.

Rob


On 4-10-2012 9:16, Kathy Joe wrote:
>
> This text is intended to complete the section onaggregated data which 
> contained a reference to market research, until the last version 
> issued just before the f2f meeting in Amsterdam.
>
> We propose that it be included under issue 25
>
> **
>
> **
>
> *Issue 25 *
>
> **
>
> *Aggregated data *
>
> *6.1.1.1 Short Term Collection and Use for market research*
>
> Note
>
> Information may be collected and used for market research and research 
> analytics, so long as the information is only retained for the time 
> necessary to complete the research study. This is providing that the 
> raw information is not transmitted to a third party, the information 
> is not used to build a commercial profileabout individual users or 
> alter any individual's user experience, and there is no return path to 
> an individual.
>
> A key method for ensuring privacy while collecting and processing 
> large amounts of data is removing any link to a device identifier. Raw 
> data for market research may contain for example an IP address or a 
> marker for a cookie, which may be temporarily retained for sample and 
> quality control as well as auditing purposes. No individual can be 
> identified in the subsequent aggregated statistical report.
>
> Kathy Joe,
>
> Director, International Standards and Public Affairs
>
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