- From: Jonathan Robert Mayer <jmayer@stanford.edu>
- Date: Wed, 8 Feb 2012 08:34:46 -0800 (PST)
- To: Justin Brookman <justin@cdt.org>
- Cc: "public-tracking@w3.org" <public-tracking@w3.org>
- Message-Id: <4084DE0F-A572-4722-8EC9-42962560CCD1@stanford.edu>
In the interest of clarity, I recommend we make two ISSUEs from ISSUE-54. 1) What can a first party do on its own website with provided information? I completely agree with Shane that this falls into the current first party proposal, and I expect we'll get consensus and close the ISSUE quickly. 2) What can a first party do with submitted information when it's a third party? We've already heard a range of views on this; I expect lengthy discussion and perspectives from many stakeholders before we close the ISSUE. On Feb 8, 2012, at 7:20 AM, Justin Brookman <justin@cdt.org> wrote: > I think Sean's restatement of the issue is a bit ambiguous. The key question is not whether a first party can alter its own websites and advertising on those sites based on data it collected as a first party. It's about whether they can then leverage that data when they're in a third-party environment. > > I was tasked with writing up language on this in Brussels, but upon reflection, my vision is already allowed for in the text: a third-party may customize content or advertising on other sites based on data it had collected as a first-party. Thus, Yahoo! can serve ads on the New York Times based on what I had done on the Yahoo! site (or registration information I had provided to Yahoo!) and Facebook can tell me what my friends like in a social widget when I go to the WashingtonPost.com --- as long as neither collects the fact that I went to NYT or WaPo (apart from exceptions like ad reporting, fraud, analytics) and certainly does not add that information to a profile about me. The language in the draft currently allows for this. However, I will try to put together some non-normative language on this today to make it clear. I have heard the argument that this unduly favors first-party sites who have a lot of user data, but I also think the privacy implications are dramatically reduced when ads are influenced based on data that a party already has about you. > > Shane, you had seemed to disagree with this idea in Brussels, so if you want to put forward a countersuggestion that's fine. Alternatively, Tom had disagreed on one of the calls that Facebook should be allowed to personalize content based on data it had collected as a first-party, so he may want to proffer another suggestion. I could see a stronger argument against allowing Yahoo! to use passively-collected data about what I read on the Yahoo! site rather than using affirmatively provided info, but I personally wouldn't draw the line there. It's also possible this issue is currently being discussed elsewhere on the mailing list, but I have not remotely been able to keep up. > Justin Brookman > Director, Consumer Privacy > Center for Democracy & Technology > 1634 I Street NW, Suite 1100 > Washington, DC 20006 > tel 202.407.8812 > fax 202.637.0969 > justin@cdt.org > http://www.cdt.org > @CenDemTech > @JustinBrookman > > On 2/6/2012 10:10 AM, Shane Wiley wrote: >> >> And the proposed answer, “YES”, as this appears to capture the 1st party exception cleanly and we have other statements that disallow a 1st party from sharing information with 3rd parties when DNT:1. >> >> - Shane >> >> From: Sean Harvey [mailto:sharvey@google.com] >> Sent: Sunday, February 05, 2012 5:27 PM >> To: public-tracking@w3.org Group WG >> Subject: ACTION-69: Renaming ISSUE-54 >> >> Hi all, apologies for the delay in submitting my action item. >> >> ISSUE-54 is intended to get at the question of whether or not a first party is allowed to leverage their own data, including registration data provided by the user at a previous time, in the context of a DNT header being ON. >> >> Keep in mind I am not intending to provide an answer, only to more appropriately rename the topic. >> >> In light of this I propose the Issue be renamed: >> >> "Can first parties customize their own websites or advertising based on their own user data when a DNT header is ON?" >>
Received on Wednesday, 8 February 2012 16:38:37 UTC