We recognize the desire to move forward and we are interested in engaging in this process. We still have questions and serious concerns about how this proposed language will impact third parties in the online advertising ecosystem. There are a number of specific issues that still need to be clarified and we respectfully suggest that further thought is necessary on how this may work in practice. Since the stated goal here is a standard that can be implemented and voluntarily adopted by a significant part of industry, we must thoroughly review the potential impact of this language on all parities in the ecosystem, including third parties, before this issue is closed..
Jason J. Bier, Esq., CIPP
Chief Privacy Officer
ValueClick, Inc.
o: 312-588-3619
f: 312-896-7422
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